Merchandising Archives - Page 2 of 2 - BrandMill

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Merchandising Archives - Page 2 of 2 - BrandMill

Great Package Design Sells

I'm looking forward to reading New Packaging Design by Janice Kirkpatrick (Laurence King, [...]

By Stephen Wayhart|2009-11-03T10:32:22+00:00November 3rd, 2009|Advertising, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Word of Mouth Buzz|Comments Off

New Diamond Shreddies

It's all a matter of perspective. One person's garage sale is another person's [...]

By Stephen Wayhart|2009-10-24T13:42:24+00:00October 24th, 2009|Advertising, Branding, Consumer Marketing, Experiential Marketing, Featured, Food and Drink, Innovation, Merchandising, New Product Marketing, Restaurants/Hospitality|Comments Off

A Sign of Accomplishment

I was proud that Pittsburgh my hometown agreed host the recent [...]

By Stephen Wayhart|2009-10-17T10:23:30+00:00October 17th, 2009|Advertising, Branding, Cause Marketing, Current Affairs, Design, Excellence, Featured, Ideas, Marketing Execution, Merchandising, Product Marketing|Comments Off

Show And Tell Marketing

Life's a Pitch and Then You Buy!I enjoyed reading this article in the [...]

By Steve Wayhart|2009-04-08T06:42:00+00:00April 8th, 2009|Branding, Consumer Marketing, Direct Marketing, Entrepreneurship, Experiential Marketing, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Promotions, Sales, Sampling, Strategy, Test Marketing|Comments Off

Sampling is the New Mass Medium

Caught this article in Ad Age, Sampling: the New Mass Medium. It's a [...]

By Steve Wayhart|2008-06-18T00:38:00+00:00June 18th, 2008|Advertising, Brand Leadership, Consumer Marketing, Customer Loyalty, Customer Service Experience, Direct Marketing, Experiential Marketing, Marketing, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Word of Mouth Buzz|Comments Off

Borders Faces the Music

The Borders Group has endeared itself to me again by deciding to display [...]

By Steve Wayhart|2008-05-16T21:59:00+00:00May 16th, 2008|Merchandising|Comments Off