Marketing

25 Brand Marketing Lessons From My Mom

This weekend is always a great time for me, because it gives me [...]

By Stephen Wayhart|2010-05-07T11:07:27+00:00May 7th, 2010|Brand Leadership, Branding, Excellence, Featured, Holiday Marketing, Leadership, Marketing, Marketing Execution, Premium Brands, Strategy, Women|1 Comment

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NHL Scores Clutch Marketing Goal

Growing up in the city of Pittsburgh in the 60's and 70's, hockey [...]

By Stephen Wayhart|2010-05-02T17:10:46+00:00May 2nd, 2010|Advertising, Brand Leadership, Branding, Featured, Internet/Interactive Marketing, Marketing, Mobile Marketing, Social Media, Sports Marketing, Television, Web Site Marketing|Comments Off on NHL Scores Clutch Marketing Goal

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Email Marketing to Double by 2014

Forrester says that by 2014 (see Advertising Age article), you and most of [...]

By Stephen Wayhart|2010-04-15T06:59:22+00:00April 15th, 2010|Analytics, Email Marketing, Featured, Internet/Interactive Marketing, Marketing, Marketing Execution, Web 3.0|Comments Off on Email Marketing to Double by 2014

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Email Timing and Testing Best Practices

For our clients, I find that emailing campaigns early in the morning and [...]

By Stephen Wayhart|2010-04-07T15:23:38+00:00April 7th, 2010|Advertising, Analytics, B2B Marketing, Brand Leadership, Email Marketing, Featured, Marketing, Marketing Execution, Retail Marketing, Strategy, Target Marketing|2 Comments

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Square Watermelon Marketing Innovation

I suppose with all the beautiful newness and growth that Spring brings, I [...]

By Stephen Wayhart|2010-04-05T06:16:32+00:00April 5th, 2010|Advertising, Brand Leadership, Design, Featured, Ideas, Innovation, Marketing, Marketing Execution, Merchandising, New Product Marketing, Product Marketing|Comments Off on Square Watermelon Marketing Innovation

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American Idol's One Big Marketing Lesson

I've never been one to watch much TV and running your own company [...]

By Stephen Wayhart|2010-04-02T08:44:52+00:00April 2nd, 2010|Brand Leadership, Branding, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Strategy, Word of Mouth Buzz|Comments Off on American Idol's One Big Marketing Lesson

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The Unique Selling Proposition of Brand Jesus

I've been a practicing (and far from perfect) Roman Catholic and Christian all [...]

By Stephen Wayhart|2010-03-28T15:58:45+00:00March 28th, 2010|Advertising, Brand Leadership, Branding, Cause Marketing, Excellence, Experiential Marketing, Featured, Global/International Marketing, Holiday Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Non Profit Marketing, Premium Brands, Product Marketing, Public Relations, Religion, Sales, Social Media, Startups, Strategy, Word of Mouth Buzz|6 Comments

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March Madness Diversity Lessons

Growing up I was fortunate to be a decent athlete and play a [...]

By Stephen Wayhart|2010-03-28T09:37:45+00:00March 28th, 2010|Brand Leadership, Excellence, Featured, Hospitality, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Premium Brands, Restaurants/Hospitality, Women|Comments Off on March Madness Diversity Lessons

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Sampling, Freemiums and Marketing Lagniappe

We work a lot in the restaurant and hospitality and retail industry. And, [...]

By Stephen Wayhart|2010-03-27T21:10:16+00:00March 27th, 2010|Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Direct Marketing, Excellence, Experiential Marketing, Featured, Food and Drink, Free Stuff, Hospitality, Ideas, Leadership, Marketing, Marketing Execution, New Product Marketing, Product Marketing, Promotions, Sampling, Strategy, Test Marketing, Word of Mouth Buzz|Comments Off on Sampling, Freemiums and Marketing Lagniappe

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Why You Should Outsource Marketing

In the past 20 years, business process outsourcing such as accounting, distribution and [...]

By Stephen Wayhart|2010-03-26T23:24:15+00:00March 26th, 2010|Advertising, Analytics, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Entrepreneurship, Excellence, Featured, Innovation, Leadership, Marketing, Marketing Execution, Strategy|Comments Off on Why You Should Outsource Marketing

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