Branding Archives - Page 13 of 14 - BrandMill

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Branding Archives - Page 13 of 14 - BrandMill

50 Most Influential Brands

To celebrate its 50-year anniversary, the UK's Marketing Society launched 50 Golden Brands, [...]

By Steve Wayhart|2008-06-27T11:13:00+00:00June 27th, 2008|Brand Leadership, Branding, Premium Brands|Comments Off

Apple's Spectacular Service

It took me nearly 25 years of my professional life to become an [...]

By Steve Wayhart|2008-06-25T15:28:00+00:00June 25th, 2008|Branding, Customer Loyalty, Customer Service Experience, Experiential Marketing, Marketing, Sales|Comments Off

Nestle's Sweet Strategy

Caught this WSJ article about Nestlé Aims to Raise Its Share of Sales [...]

By Steve Wayhart|2008-06-11T21:50:00+00:00June 11th, 2008|Brand Leadership, Branding, Consumer Marketing, Marketing, New Product Marketing, Premium Brands, Pricing|Comments Off

Closed-loop Marketing Rocks

An Aberdeen Group study found that enterprises with best-in-class closed-loop marketing achieved: 36% [...]

By Steve Wayhart|2008-06-09T00:34:00+00:00June 9th, 2008|Brand Leadership, Branding, Customer Loyalty, Customer Service Experience, Strategy|Comments Off

Corporate Citizenry

Here is a list of the Top 10 Corporate Citizens - study their [...]

By Steve Wayhart|2008-06-04T22:09:00+00:00June 4th, 2008|Brand Leadership, Branding, Employee Best Practices, Improve the World, Non Profit Marketing, Public Relations|Comments Off

15 New Beer Brands – Ugh

As I look forward to rooting for the Pittsburgh Penguins to bring the [...]

By Steve Wayhart|2008-05-23T22:20:00+00:00May 23rd, 2008|Brand Leadership, Branding, Consumer Marketing, New Product Marketing, Product Marketing|Comments Off

Run Taste Tests

On April 7th, to promote its newest brew, Pike Place Roast, Starbucks gave [...]

By Steve Wayhart|2008-04-20T23:32:00+00:00April 20th, 2008|Brand Leadership, Branding, Innovation, Marketing, New Product Marketing, Product Marketing, Restaurants/Hospitality, Word of Mouth Buzz|Comments Off

Starbucks Closing for 3 Hours Tomorrow

Tomorrow evening, starting at 5:30 p.m. local time, all of your favorite 7,000+ [...]

By Steve Wayhart|2008-02-25T13:42:08+00:00February 25th, 2008|Brand Leadership, Branding, Customer Loyalty, Customer Service Experience, Restaurants/Hospitality, Strategy, Word of Mouth Buzz|Comments Off

Best Super Bowl Ad

Best Super Bowl Ad - courtesy of ETRADE - here.Click here for a [...]

By Steve Wayhart|2008-02-12T02:07:00+00:00February 12th, 2008|Advertising, Brand Leadership, Branding, Marketing, Word of Mouth Buzz|Comments Off

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