Brand Leadership

You Can't Win By Benchmarking

Or, you'll always be sitting on the bench and never be able to [...]

By Stephen Wayhart|2009-11-17T04:48:45+00:00November 17th, 2009|Brand Leadership, Design, Excellence, Featured, Innovation, Leadership, New Product Marketing, Strategy|Comments Off on You Can't Win By Benchmarking

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Average Today Loser Tomorrow

During recessionary times, the first place people cut back is with their eating [...]

By Stephen Wayhart|2009-11-16T04:30:32+00:00November 16th, 2009|Advertising, Brand Leadership, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Direct Marketing, Email Marketing, Entrepreneurship, Excellence, Featured, Food and Drink, Innovation, Leadership, Marketing, Marketing Execution, Social Media, Strategy, Word of Mouth Buzz|Comments Off on Average Today Loser Tomorrow

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Operation USO Care Package

I’ve posted several times about the benefits of cause related marketing and the [...]

By Stephen Wayhart|2009-11-15T17:28:01+00:00November 15th, 2009|Advertising, Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Featured, Improve the World, Leadership, Marketing, Non Profit Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Seniors, Strategy|Comments Off on Operation USO Care Package

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Starbucks Gold Dusted

I caught this Chicago Tribune story about how Starbucks is combining its Gold [...]

By Stephen Wayhart|2009-11-14T17:07:18+00:00November 14th, 2009|Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Leadership, Marketing, Marketing Execution, Pricing, Product Marketing, Promotions, Restaurants/Hospitality, Retail Marketing, Sales, Strategy|Comments Off on Starbucks Gold Dusted

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Multicultural Marketing Matters

In the early 80's, I was working with GM dealer marketing groups throughout [...]

By Stephen Wayhart|2009-11-13T10:11:34+00:00November 13th, 2009|Advertising, Automotive, Brand Leadership, Consumer Marketing, Customer Loyalty, Excellence, Featured, Food and Drink, Leadership, Marketing, Marketing Execution, Product Marketing, Restaurants/Hospitality, Retail Marketing, Target Marketing|Comments Off on Multicultural Marketing Matters

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Begin With an End in Mind

Years ago, I became a disciple of Stephen Covey's teachings in 7 Habits [...]

By Stephen Wayhart|2009-11-12T09:29:54+00:00November 12th, 2009|Brand Leadership, Excellence, Featured, Food and Drink, Global/International Marketing, Improve the World, Innovation, Leadership, Strategy|1 Comment

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Don't Serve Pepsi-Cola

I never quite left the restaurant marketing industry, but over the past few [...]

By Stephen Wayhart|2009-11-10T18:05:20+00:00November 10th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Premium Brands, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sales, Sampling, Strategy, Word of Mouth Buzz|Comments Off on Don't Serve Pepsi-Cola

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Only 25% Manage Marketing Well

So, are you in the 25% or 75% bunch? I'm all for innovation, [...]

By Stephen Wayhart|2009-11-07T08:52:28+00:00November 7th, 2009|Brand Leadership, Excellence, Featured, Marketing Execution|Comments Off on Only 25% Manage Marketing Well

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Great Design Sells Period

Did you know that a three-year study of more than 40 Fortune 500 [...]

By Stephen Wayhart|2009-11-04T06:18:26+00:00November 4th, 2009|Advertising, Brand Leadership, Customer Service Experience, Design, Excellence, Experiential Marketing, Featured, Innovation, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Strategy, Word of Mouth Buzz|Comments Off on Great Design Sells Period

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Great Package Design Sells

I'm looking forward to reading New Packaging Design by Janice Kirkpatrick (Laurence King, [...]

By Stephen Wayhart|2009-11-03T10:32:22+00:00November 3rd, 2009|Advertising, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Word of Mouth Buzz|Comments Off on Great Package Design Sells

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