Auto Industry Speeds Up Online Spending
I worked for several years in the early 80's in automotive marketing and [...]
50 Most Influential Brands
To celebrate its 50-year anniversary, the UK's Marketing Society launched 50 Golden Brands, [...]
Apple's Spectacular Service
It took me nearly 25 years of my professional life to become an [...]
Pizza Hut Makes Pasta To Go
The Pizza Wars are really heating up in the $37 billion industry as [...]
Make Your Email Greeting a Welcoming One
Do you know ho to make your email more welcoming? Kristina Knight has [...]
Sampling is the New Mass Medium
Caught this article in Ad Age, Sampling: the New Mass Medium. It's a [...]
Your 1-to-1 Marketing Future
It's a tough being a Marketer with everything changing around us and its [...]
Nestle's Sweet Strategy
Caught this WSJ article about Nestlé Aims to Raise Its Share of Sales [...]
Closed-loop Marketing Rocks
An Aberdeen Group study found that enterprises with best-in-class closed-loop marketing achieved: 36% [...]
Corporate Citizenry
Here is a list of the Top 10 Corporate Citizens - study their [...]