Big Mac's Mobile Marketing Test
McDonald’s has been testing mobile coupons in dialing up mobile coupons in Utah, [...]
Forrester Says Web 2.0 Smoking Hot
I've been a big fan of Forrester Research for years and they're pretty [...]
Social Marketing Will Nearly Double To $2B+
My great resource partner, eMarketer reports that social marketing is expected to reach [...]
10 Billion Online Videos Viewed
comScore Video Metrix service, reported that U.S. internet users viewed more than 10 [...]
Run Taste Tests
On April 7th, to promote its newest brew, Pike Place Roast, Starbucks gave [...]
Hail the Power of Social Media
Hey, Social Media is not a gig that's a passing fad - you [...]
Recession Marketing – It's a Good Thing
It's a great time to be in Marketing.Here is a very uplifting story [...]
TIE Marketing Roundtable
I was honored to represent the American Marketing Association - Pittsburgh Chapter and [...]
10% of Fortune 500 Have Blogs
Kodak recently named Jennifer Cisney Chief Blogger of "A Thousand Words" and "A [...]
CMOs Climbing Corporate Ladder
This news from Brandweek is long overdue. It's all about accountability and building [...]