McDonald’s has been testing mobile coupons in dialing up mobile coupons in Utah, Wyoming and Nevada in April. Customers can get one of their new iced coffees for free when they use a
Cellfire mobile coupon at participating stores.

If it proves easy to use and people can save money, watch this effort sweep to other markets.

If you’re in the restaurant business or other retail operation (e.g., florist), you should pay close attention and consider a test with a local vendor.