My great resource partner, eMarketer reports that social marketing is expected to reach $1.2 billion in 2007 – the majority on America. Brands are expected to spend $1.6B+ in 2008 with MySpace and Facebook accounting for most of the advertising. YOI!
Some more metrics:
- About 40% of the US pop has visited a social networking site on a monthly basis in 2007
- Many users create their own content (Blogs, picture sharing and UGM)
- By 2011, over80% of the US teens and about 50% adults will be active on social sites
Are you feeling a little old, a little and a little behind?