February 2008 - BrandMill

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February 2008 - BrandMill

Marketing Resolutions

OK, so you made New Year's resolutions to lose weight, save money and [...]

By Steve Wayhart|2008-02-29T22:25:00+00:00February 29th, 2008|Internet/Interactive Marketing|Comments Off

The End of Today's Advertising

I stumbled upon this late 2007 release, IBM Predicts the End of Advertising [...]

By Steve Wayhart|2008-02-27T19:52:00+00:00February 27th, 2008|Advertising|Comments Off

Bigger Isn't Better

In mid February, GM posted a huge $38.7 Billion loss and offered lots [...]

By Steve Wayhart|2008-02-25T22:21:00+00:00February 25th, 2008|Automotive, Marketing|Comments Off

Starbucks Closing for 3 Hours Tomorrow

Tomorrow evening, starting at 5:30 p.m. local time, all of your favorite 7,000+ [...]

By Steve Wayhart|2008-02-25T13:42:08+00:00February 25th, 2008|Brand Leadership, Branding, Customer Loyalty, Customer Service Experience, Restaurants/Hospitality, Strategy, Word of Mouth Buzz|Comments Off

Amazon's Customer Experience Pays Off

I'm a big Amazon fan and customer. And, I just read a NY [...]

By Steve Wayhart|2008-02-17T10:37:00+00:00February 17th, 2008|Customer Service Experience|Comments Off

Gandhi Marketing

I think we as Marketers, if we keep our hearts true to helping [...]

By Steve Wayhart|2008-02-14T12:41:00+00:00February 14th, 2008|Brand Leadership, Improve the World, Strategy, Word of Mouth Buzz|Comments Off

Best Super Bowl Ad

Best Super Bowl Ad - courtesy of ETRADE - here.Click here for a [...]

By Steve Wayhart|2008-02-12T02:07:00+00:00February 12th, 2008|Advertising, Brand Leadership, Branding, Marketing, Word of Mouth Buzz|Comments Off

How to Build Your Marketing Budget

I have loved the Marketing profession from the start. I began my Marketing [...]

By Steve Wayhart|2008-02-11T06:05:00+00:00February 11th, 2008|Marketing, Marketing Execution, ROMI, Uncategorized|Comments Off

How to Create Buzz for Your Brand

A client recently asked me, "How can we create more buzz for our [...]

By Steve Wayhart|2008-02-10T12:25:05+00:00February 10th, 2008|Word of Mouth Buzz|Comments Off

How to Become a Powerful Brand

To know where you're going (or want to go) as a Marketer, it's [...]

By Steve Wayhart|2008-02-09T10:47:00+00:00February 9th, 2008|Branding|Comments Off