A client recently asked me, "How can we create more buzz for our brand?"

"Do something buzzworthy," I replied.  "That’s the first most important step!"

Are your products, services, ideas, employees buzzworthy?

Are they authentic, truthful and make a discernible meaning?

If not, why not and ask yourself how can you make them so.

Always remember that it’s real easy to get hit by a car if you stand in the middle of the street!