Word of Mouth Buzz Archives - Page 6 of 6 - BrandMill

Sampling is the New Mass Medium

Caught this article in Ad Age, Sampling: the New Mass Medium. It's a [...]

By Steve Wayhart|2008-06-18T00:38:00+00:00June 18th, 2008|Advertising, Brand Leadership, Consumer Marketing, Customer Loyalty, Customer Service Experience, Direct Marketing, Experiential Marketing, Marketing, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Word of Mouth Buzz|Comments Off

Run Taste Tests

On April 7th, to promote its newest brew, Pike Place Roast, Starbucks gave [...]

By Steve Wayhart|2008-04-20T23:32:00+00:00April 20th, 2008|Brand Leadership, Branding, Innovation, Marketing, New Product Marketing, Product Marketing, Restaurants/Hospitality, Word of Mouth Buzz|Comments Off

Word-of-Mouth Budgeting

Ketchum reports that in 2007, nearly 66 million adults have shared reviews and [...]

By Steve Wayhart|2008-04-01T21:08:00+00:00April 1st, 2008|Word of Mouth Buzz|Comments Off

Starbucks Closing for 3 Hours Tomorrow

Tomorrow evening, starting at 5:30 p.m. local time, all of your favorite 7,000+ [...]

By Steve Wayhart|2008-02-25T13:42:08+00:00February 25th, 2008|Brand Leadership, Branding, Customer Loyalty, Customer Service Experience, Restaurants/Hospitality, Strategy, Word of Mouth Buzz|Comments Off

Gandhi Marketing

I think we as Marketers, if we keep our hearts true to helping [...]

By Steve Wayhart|2008-02-14T12:41:00+00:00February 14th, 2008|Brand Leadership, Improve the World, Strategy, Word of Mouth Buzz|Comments Off

Best Super Bowl Ad

Best Super Bowl Ad - courtesy of ETRADE - here.Click here for a [...]

By Steve Wayhart|2008-02-12T02:07:00+00:00February 12th, 2008|Advertising, Brand Leadership, Branding, Marketing, Word of Mouth Buzz|Comments Off

How to Create Buzz for Your Brand

A client recently asked me, "How can we create more buzz for our [...]

By Steve Wayhart|2008-02-10T12:25:05+00:00February 10th, 2008|Word of Mouth Buzz|Comments Off