Test Marketing Archives - BrandMill

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Test Marketing Archives - BrandMill

You Need a Marketing Invention Factory

A little over a year ago, I toured the Fort Myers, FL winter [...]

By Stephen Wayhart|2011-03-19T10:31:37+00:00March 19th, 2011|Automotive, Brand Leadership, Design, Entrepreneurship, Excellence, Featured, Ideas, Innovation, Test Marketing|Comments Off

How to Improve Your Email Marketing Results

Email keeps rocking on as the killer app in online marketing (per DMA [...]

By Stephen Wayhart|2010-10-12T08:00:38+00:00October 12th, 2010|Analytics, Email Marketing, Featured, Internet/Interactive Marketing, Social Media, Strategy, Test Marketing, Web 3.0|Comments Off

$6 Google AdWords Campaign Lands Dream Job

For anyone looking for a new job (pay attention college grads) or trying [...]

By Stephen Wayhart|2010-05-16T23:21:49+00:00May 16th, 2010|Advertising, Brand Leadership, Branding, Consumer Behavior, Consumer Marketing, Design, Direct Marketing, Email Marketing, Entrepreneurship, Excellence, Experiential Marketing, Featured, Ideas, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Promotions, Public Relations, ROMI, Sales, Search Engine Optimization & Marketing, Social Media, Startups, Strategy, Target Marketing, Test Marketing, Web 2.0, Web Site Marketing, Web/Tech, Word of Mouth Buzz|Comments Off

You Take Dollars to the Bank

...not percentages. Following yesterday's post about testing, someone asked me about testing promotional [...]

By Stephen Wayhart|2010-04-08T10:05:58+00:00April 8th, 2010|Advertising, Analytics, Consumer Marketing, Featured, Marketing Execution, Pricing, Promotions, Retail Marketing, ROMI, Sales, Sampling, Strategy, Test Marketing|Comments Off

Sampling, Freemiums and Marketing Lagniappe

We work a lot in the restaurant and hospitality and retail industry. And, [...]

By Stephen Wayhart|2010-03-27T21:10:16+00:00March 27th, 2010|Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Direct Marketing, Excellence, Experiential Marketing, Featured, Food and Drink, Free Stuff, Hospitality, Ideas, Leadership, Marketing, Marketing Execution, New Product Marketing, Product Marketing, Promotions, Sampling, Strategy, Test Marketing, Word of Mouth Buzz|Comments Off

Pittsburgh's New Innovative Giant Eagle

Twenty years or so ago, I had several conversations with marketing colleagues about [...]

By Stephen Wayhart|2010-02-17T08:26:48+00:00February 17th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Experiential Marketing, Featured, Food and Drink, Healthcare, Hospitality, Ideas, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Retail Marketing, ROMI, Strategy, Test Marketing|Comments Off

Show And Tell Marketing

Life's a Pitch and Then You Buy!I enjoyed reading this article in the [...]

By Steve Wayhart|2009-04-08T06:42:00+00:00April 8th, 2009|Branding, Consumer Marketing, Direct Marketing, Entrepreneurship, Experiential Marketing, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Promotions, Sales, Sampling, Strategy, Test Marketing|Comments Off

Product Sampling Builds Sales

Product sampling reaches 70 million consumers every quarter, and one-third of customers who [...]

By Steve Wayhart|2009-01-13T12:32:00+00:00January 13th, 2009|Consumer Marketing, Customer Loyalty, Product Marketing, Promotions, ROMI, Sampling, Test Marketing|Comments Off