Strategy Archives - Page 5 of 13 - BrandMill

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Strategy Archives - Page 5 of 13 - BrandMill

Marketing 3.0 – Kotler's New Values Based Model

Since graduating from college, I voraciously read a new marketing book every 10 [...]

By Stephen Wayhart|2010-06-13T08:53:29+00:00June 13th, 2010|Brand Leadership, Branding, Cause Marketing, Excellence, Featured, Global/International Marketing, Green Marketing, Improve the World, Innovation, Leadership, Marketing, Marketing 3.0, Marketing Execution, Marketing Rock Star, Strategy|1 Comment

Give the Finger Test to Your Work

A guy rushes into a hospital's emergency room with blood gushing out of [...]

By Stephen Wayhart|2010-06-13T00:04:04+00:00June 13th, 2010|Featured, Premium Brands, Pricing, Strategy|Comments Off

How Do You Wow

In 20 days at noon, on July 2, 182½ days of the year [...]

By Stephen Wayhart|2010-06-12T15:49:02+00:00June 12th, 2010|Analytics, Brand Leadership, Entrepreneurship, Excellence, Featured, Innovation, Leadership, Marketing, Marketing Execution, Strategy|Comments Off

$6 Google AdWords Campaign Lands Dream Job

For anyone looking for a new job (pay attention college grads) or trying [...]

By Stephen Wayhart|2010-05-16T23:21:49+00:00May 16th, 2010|Advertising, Brand Leadership, Branding, Consumer Behavior, Consumer Marketing, Design, Direct Marketing, Email Marketing, Entrepreneurship, Excellence, Experiential Marketing, Featured, Ideas, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Promotions, Public Relations, ROMI, Sales, Search Engine Optimization & Marketing, Social Media, Startups, Strategy, Target Marketing, Test Marketing, Web 2.0, Web Site Marketing, Web/Tech, Word of Mouth Buzz|Comments Off

25 Brand Marketing Lessons From My Mom

This weekend is always a great time for me, because it gives me [...]

By Stephen Wayhart|2010-05-07T11:07:27+00:00May 7th, 2010|Brand Leadership, Branding, Excellence, Featured, Holiday Marketing, Leadership, Marketing, Marketing Execution, Premium Brands, Strategy, Women|1 Comment

Modern Family Marketing Rocks

...and "Average Joe Marketing" is for losers! If you're wondering why your “family-based” [...]

By Stephen Wayhart|2010-04-11T11:26:13+00:00April 11th, 2010|Advertising, Analytics, Boomers, Brand Leadership, Branding, Consumer Marketing, Excellence, Featured, Men, Product Marketing, Strategy, Target Marketing, Trends, Women|Comments Off

You Take Dollars to the Bank

...not percentages. Following yesterday's post about testing, someone asked me about testing promotional [...]

By Stephen Wayhart|2010-04-08T10:05:58+00:00April 8th, 2010|Advertising, Analytics, Consumer Marketing, Featured, Marketing Execution, Pricing, Promotions, Retail Marketing, ROMI, Sales, Sampling, Strategy, Test Marketing|Comments Off

Email Timing and Testing Best Practices

For our clients, I find that emailing campaigns early in the morning and [...]

By Stephen Wayhart|2010-04-07T15:23:38+00:00April 7th, 2010|Advertising, Analytics, B2B Marketing, Brand Leadership, Email Marketing, Featured, Marketing, Marketing Execution, Retail Marketing, Strategy, Target Marketing|2 Comments

Lt. Col. Allen West – A Marketer's Dream

I don't have many favorite politicians - check that - I don't have [...]

By Stephen Wayhart|2010-04-06T10:27:14+00:00April 6th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Direct Marketing, Experiential Marketing, Featured, Internet/Interactive Marketing, Leadership, New Product Marketing, Non Profit Marketing, Political Marketing, Premium Brands, Product Marketing, Public Relations, Startups, Strategy, Web 3.0, Web Site Marketing, Word of Mouth Buzz|Comments Off

American Idol's One Big Marketing Lesson

I've never been one to watch much TV and running your own company [...]

By Stephen Wayhart|2010-04-02T08:44:52+00:00April 2nd, 2010|Brand Leadership, Branding, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Strategy, Word of Mouth Buzz|Comments Off

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