Product Marketing Archives - BrandMill

Dove's Beautiful Experiment

Everyone is more beautiful inside and outside than they think. Thanks to this [...]

By Stephen Wayhart|2013-04-17T10:00:38+00:00April 17th, 2013|Advertising, Featured, Healthcare, Product Marketing, Women|Comments Off

15 Marketing Lessons of St. Patrick's Day

As a 50 percenter of Irish blood and a serial marketing professional, I [...]

By Stephen Wayhart|2013-02-27T11:05:59+00:00February 27th, 2013|Advertising, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Hospitality, Marketing, Marketing Execution, Marketing Rock Star, Premium Brands, Pricing, Product Marketing, Promotions, Public Relations, Religion, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Strategy, Target Marketing, Television, Trends, Word of Mouth Buzz|Comments Off

Immaculate Reception Marketing Memories

Sprint PCS Immaculate Reception Billboard I'm so looking forward to tomorrow, [...]

By Stephen Wayhart|2012-12-22T17:19:27+00:00December 22nd, 2012|Advertising, Featured, Premium Brands, Product Marketing, Promotions, Public Relations, Retail Marketing, Sports Marketing, Strategy, Word of Mouth Buzz|Comments Off

A Great Demo of How to Wow

In our client strategy sessions, we always discuss "How to deliver a 'WOW'" [...]

By Stephen Wayhart|2012-10-25T13:01:20+00:00October 25th, 2012|Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Experiential Marketing, Featured, Marketing Execution, Merchandising, Product Marketing, Promotions, Public Relations, Strategy, Word of Mouth Buzz|Comments Off

How to Get Your Pricing Right

I've always been a big fan of Tom Peters of 'In Search of [...]

By Stephen Wayhart|2012-07-20T11:09:25+00:00July 20th, 2012|Featured, Premium Brands, Pricing, Product Marketing, Strategy|Comments Off

The Marketing Man Who Hates Advertising

The headline in this post comes from a comment that great client and [...]

By Stephen Wayhart|2012-02-05T14:12:52+00:00February 5th, 2012|Advertising, Analytics, Awards, Brand Leadership, Branding, Consumer Behavior, Featured, Holiday Marketing, Marketing Rock Star, Product Marketing, Restaurants/Hospitality, ROMI, Sales, Social Media, Television, Word of Mouth Buzz|Comments Off

Thanks for Making a Dent in Our Universe

Our world lost a great man yesterday - Steve Jobs. Jobs impacted my [...]

By Stephen Wayhart|2011-10-06T06:31:58+00:00October 6th, 2011|Brand Leadership, Design, Entrepreneurship, Excellence, Featured, Ideas, Improve the World, Innovation, Internet/Interactive Marketing, Leadership, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Strategy, Uncategorized|Comments Off

All Hail Duquesne Beer the Prince of Pilsener

Earlier this week, I attended the Pittsburgh American Marketing Association's annual kickoff dinner [...]

By Stephen Wayhart|2011-09-30T16:47:33+00:00September 30th, 2011|Advertising, Brand Leadership, Consumer Marketing, Featured, Food and Drink, Hospitality, New Product Marketing, Premium Brands, Product Marketing, Restaurants/Hospitality, Retail Marketing, Word of Mouth Buzz|Comments Off

Be Wary of Vulgar Marketing

Back in December of 2009, Nicorette launched a $15 million integrated marketing campaign [...]

By Stephen Wayhart|2011-09-26T06:35:48+00:00September 26th, 2011|Advertising, Branding, Consumer Behavior, Featured, Marketing, Marketing Execution, Product Marketing, Television|Comments Off

Show and Tell More to Sell More

Just got back in town to Pittsburgh, from two glorious weeks throughout Italy [...]

By Stephen Wayhart|2011-05-28T13:12:52+00:00May 28th, 2011|Brand Leadership, Branding, Consumer Behavior, Consumer Marketing, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Hospitality, Merchandising, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sampling, Strategy, Word of Mouth Buzz|Comments Off