Marketing Archives - Page 8 of 8 - BrandMill

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Marketing Archives - Page 8 of 8 - BrandMill

America's Most Visited Memorials

As a marketer, I encourage my clients to tie into natural sales building [...]

By Steve Wayhart|2008-05-26T06:12:00+00:00May 26th, 2008|Advertising, Marketing, Promotions|Comments Off

Run Taste Tests

On April 7th, to promote its newest brew, Pike Place Roast, Starbucks gave [...]

By Steve Wayhart|2008-04-20T23:32:00+00:00April 20th, 2008|Brand Leadership, Branding, Innovation, Marketing, New Product Marketing, Product Marketing, Restaurants/Hospitality, Word of Mouth Buzz|Comments Off

TIE Marketing Roundtable

I was honored to represent the American Marketing Association - Pittsburgh Chapter and [...]

By Steve Wayhart|2008-04-11T21:09:00+00:00April 11th, 2008|Marketing, Startups, Strategy|Comments Off

Chrysler to Cut Models

Interesting to note that Chrysler is cutting back on models. They're considering halving [...]

By Steve Wayhart|2008-03-23T22:17:00+00:00March 23rd, 2008|Automotive, Marketing, New Product Marketing, Product Marketing|Comments Off

Bigger Isn't Better

In mid February, GM posted a huge $38.7 Billion loss and offered lots [...]

By Steve Wayhart|2008-02-25T22:21:00+00:00February 25th, 2008|Automotive, Marketing|Comments Off

Best Super Bowl Ad

Best Super Bowl Ad - courtesy of ETRADE - here.Click here for a [...]

By Steve Wayhart|2008-02-12T02:07:00+00:00February 12th, 2008|Advertising, Brand Leadership, Branding, Marketing, Word of Mouth Buzz|Comments Off

How to Build Your Marketing Budget

I have loved the Marketing profession from the start. I began my Marketing [...]

By Steve Wayhart|2008-02-11T06:05:00+00:00February 11th, 2008|Marketing, Marketing Execution, ROMI, Uncategorized|Comments Off