Marketing Archives - Page 7 of 8 - BrandMill

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Marketing Archives - Page 7 of 8 - BrandMill

Marketing Black Friday Stupidity

As a marketer, I've never quite been able to get my head around [...]

By Steve Wayhart|2008-11-29T09:54:00+00:00November 29th, 2008|Brand Leadership, Branding, Consumer Marketing, Current Affairs, Customer Service Experience, Employee Best Practices, Experiential Marketing, Holiday Marketing, Improve the World, Marketing, Promotions, Sales, Strategy|Comments Off

Reheat Tasty Marketing Leftovers

Right after Labor Day, I started to work on my 2009 marketing plan [...]

By Steve Wayhart|2008-11-28T10:14:00+00:00November 28th, 2008|Holiday Marketing, Marketing, Marketing Execution, Strategy|Comments Off

Social Media For Good – Charter for Compassion

This effort by the Charter for Compassion is a fantastic demonstration of the [...]

By Steve Wayhart|2008-11-16T14:01:37+00:00November 16th, 2008|Blogs, Brand Leadership, Branding, Current Affairs, Experiential Marketing, Film, Global/International Marketing, Improve the World, Internet/Interactive Marketing, Marketing, Religion, Social Media, Strategy, Television, Web 2.0, Web/Tech, Word of Mouth Buzz|Comments Off

Marketing and Law

O.J Simpson is in the news again and it brought to mind a [...]

By Steve Wayhart|2008-10-05T20:23:22+00:00October 5th, 2008|Brand Leadership, Branding, Marketing, Marketing Execution, Marketing Rock Star|Comments Off

9 SEO Tips

To make your Web site a stronger marketing tool, you need to work [...]

By Steve Wayhart|2008-07-30T22:21:00+00:00July 30th, 2008|Internet/Interactive Marketing, Marketing, Search Engine Optimization & Marketing, Web 2.0|Comments Off

Apple's Spectacular Service

It took me nearly 25 years of my professional life to become an [...]

By Steve Wayhart|2008-06-25T15:28:00+00:00June 25th, 2008|Branding, Customer Loyalty, Customer Service Experience, Experiential Marketing, Marketing, Sales|Comments Off

Sampling is the New Mass Medium

Caught this article in Ad Age, Sampling: the New Mass Medium. It's a [...]

By Steve Wayhart|2008-06-18T00:38:00+00:00June 18th, 2008|Advertising, Brand Leadership, Consumer Marketing, Customer Loyalty, Customer Service Experience, Direct Marketing, Experiential Marketing, Marketing, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Word of Mouth Buzz|Comments Off

Nestle's Sweet Strategy

Caught this WSJ article about Nestlé Aims to Raise Its Share of Sales [...]

By Steve Wayhart|2008-06-11T21:50:00+00:00June 11th, 2008|Brand Leadership, Branding, Consumer Marketing, Marketing, New Product Marketing, Premium Brands, Pricing|Comments Off

Coupons & Discounts Drive Recessionary Spending

New Survey Reveals Coupons and Discounts Drive Consumer Spending During Economic Recession If [...]

By Steve Wayhart|2008-06-02T14:52:00+00:00June 2nd, 2008|Advertising, Marketing, Promotions, Sales|Comments Off

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