Marketing Black Friday Stupidity
As a marketer, I've never quite been able to get my head around [...]
Reheat Tasty Marketing Leftovers
Right after Labor Day, I started to work on my 2009 marketing plan [...]
Social Media For Good – Charter for Compassion
This effort by the Charter for Compassion is a fantastic demonstration of the [...]
Marketing and Law
O.J Simpson is in the news again and it brought to mind a [...]
9 SEO Tips
To make your Web site a stronger marketing tool, you need to work [...]
Apple's Spectacular Service
It took me nearly 25 years of my professional life to become an [...]
Sampling is the New Mass Medium
Caught this article in Ad Age, Sampling: the New Mass Medium. It's a [...]
Your 1-to-1 Marketing Future
It's a tough being a Marketer with everything changing around us and its [...]
Nestle's Sweet Strategy
Caught this WSJ article about Nestlé Aims to Raise Its Share of Sales [...]
Coupons & Discounts Drive Recessionary Spending
New Survey Reveals Coupons and Discounts Drive Consumer Spending During Economic Recession If [...]