Experiential Marketing Archives - BrandMill

Royal Wedding Watch Party at Mansions on Fifth
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Royal Wedding Watch Party at Mansions on Fifth

boutique hotels, Branding, Consumer Marketing, Customer Service Experience, Design, Event Marketing, Experiential Marketing

Royal Wedding Watch Party at Mansions on Fifth

Last May, we helped to pre-promote (video, email, press relations) a Royal Wedding [...]

By Steve Wayhart|2018-07-16T13:36:26+00:00July 16th, 2018|boutique hotels, Branding, Consumer Marketing, Customer Service Experience, Design, Event Marketing, Experiential Marketing|Comments Off

10th Annual Hallowboo!

Our client Idlewild & SoakZone has been running its famous "HALLOWBOO!" event for [...]

By Stephen Wayhart|2014-09-28T20:02:11+00:00September 28th, 2014|Experiential Marketing, Featured|Comments Off

Pitttsburgh Post-Gazette Features Shatterproof
Pitttsburgh Post-Gazette Features Shatterproof

Experiential Marketing, Featured, Featured Work, Non Profit Marketing, Public Relations

Pitttsburgh Post-Gazette Features Shatterproof

Many thanks to Brian O'Neill of the Pittsburgh Post-Gazette, for this great column [...]

By Stephen Wayhart|2014-06-17T10:59:38+00:00June 17th, 2014|Experiential Marketing, Featured, Featured Work, Non Profit Marketing, Public Relations|Comments Off

15 Marketing Lessons of St. Patrick's Day

As a 50 percenter of Irish blood and a serial marketing professional, I [...]

By Stephen Wayhart|2013-02-27T11:05:59+00:00February 27th, 2013|Advertising, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Hospitality, Marketing, Marketing Execution, Marketing Rock Star, Premium Brands, Pricing, Product Marketing, Promotions, Public Relations, Religion, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Strategy, Target Marketing, Television, Trends, Word of Mouth Buzz|Comments Off

A Great Demo of How to Wow

In our client strategy sessions, we always discuss "How to deliver a 'WOW'" [...]

By Stephen Wayhart|2012-10-25T13:01:20+00:00October 25th, 2012|Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Experiential Marketing, Featured, Marketing Execution, Merchandising, Product Marketing, Promotions, Public Relations, Strategy, Word of Mouth Buzz|Comments Off

Target's Super Black Friday Ad Campaign

Kudos to Target and its Ad Agency Weiden + Kennedy for their spot [...]

By Stephen Wayhart|2011-11-28T16:59:13+00:00November 28th, 2011|Advertising, Branding, Consumer Marketing, Experiential Marketing, Featured, Holiday Marketing, Marketing, Media, Promotions, Social Media, Strategy, Women, Word of Mouth Buzz|Comments Off

Pirates Miss PNC Park Anniversary Tag

Your birthday. Your spouse's, kid's, parent's, grandparent's, brother's, sister's etc., birthdays. Your wedding [...]

By Stephen Wayhart|2011-08-26T08:27:38+00:00August 26th, 2011|Advertising, Brand Leadership, Branding, Experiential Marketing, Featured, Holiday Marketing, Hospitality, Marketing, Merchandising, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Sports Marketing, Strategy, Uncategorized|1 Comment

Best Amusement Park for Kids and Families

Idlewild and SoakZone Best Park for Kids & Families All of us at [...]

By Stephen Wayhart|2011-05-31T15:20:31+00:00May 31st, 2011|Awards, Brand Leadership, Branding, Consumer Marketing, Excellence, Experiential Marketing, Featured, Featured Home, Hospitality, Marketing Rock Star, Merchandising, Public Relations, Restaurants/Hospitality, Retail Marketing, Teens/Tweens|Comments Off

Show and Tell More to Sell More

Just got back in town to Pittsburgh, from two glorious weeks throughout Italy [...]

By Stephen Wayhart|2011-05-28T13:12:52+00:00May 28th, 2011|Brand Leadership, Branding, Consumer Behavior, Consumer Marketing, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Hospitality, Merchandising, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sampling, Strategy, Word of Mouth Buzz|Comments Off

Authentic Marketing Helps Light Lives

These days you hear a ton about Cause Branding and Marketing and about [...]

By Stephen Wayhart|2011-04-29T23:37:36+00:00April 29th, 2011|Cause Marketing, Experiential Marketing, Featured, Non Profit Marketing, Public Relations, Religion|Comments Off