Our client Idlewild & SoakZone has been running its famous “HALLOWBOO!” event for 10 years and we’ve been with them from the start.
Hallowboo is a great example of adding a valuable new product experience (i.e., trick or treating through its famous Story Book Forest) that’s unlike anything else and creating a win/win program for the amusement park company and for its guests.
HALLOWBOO is experiential marketing at its finest – and a perfect combination of low-tech and high-tech – making memories that last a lifetime!
And, it’s great ideas such as HALLOWBOO! – flawlessly executed and continuously improved – that has earned Idlewild & SoakZone Park ‘Best Park in the World for Children” recognition for five consecutive years by the readers of Amusement Today Magazine!