Analytics Archives - Page 2 of 3 - BrandMill

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Analytics Archives - Page 2 of 3 - BrandMill

Email Marketing to Double by 2014

Forrester says that by 2014 (see Advertising Age article), you and most of [...]

By Stephen Wayhart|2010-04-15T06:59:22+00:00April 15th, 2010|Analytics, Email Marketing, Featured, Internet/Interactive Marketing, Marketing, Marketing Execution, Web 3.0|Comments Off

Modern Family Marketing Rocks

...and "Average Joe Marketing" is for losers! If you're wondering why your “family-based” [...]

By Stephen Wayhart|2010-04-11T11:26:13+00:00April 11th, 2010|Advertising, Analytics, Boomers, Brand Leadership, Branding, Consumer Marketing, Excellence, Featured, Men, Product Marketing, Strategy, Target Marketing, Trends, Women|Comments Off

You Take Dollars to the Bank

...not percentages. Following yesterday's post about testing, someone asked me about testing promotional [...]

By Stephen Wayhart|2010-04-08T10:05:58+00:00April 8th, 2010|Advertising, Analytics, Consumer Marketing, Featured, Marketing Execution, Pricing, Promotions, Retail Marketing, ROMI, Sales, Sampling, Strategy, Test Marketing|Comments Off

Email Timing and Testing Best Practices

For our clients, I find that emailing campaigns early in the morning and [...]

By Stephen Wayhart|2010-04-07T15:23:38+00:00April 7th, 2010|Advertising, Analytics, B2B Marketing, Brand Leadership, Email Marketing, Featured, Marketing, Marketing Execution, Retail Marketing, Strategy, Target Marketing|2 Comments

Why You Should Outsource Marketing

In the past 20 years, business process outsourcing such as accounting, distribution and [...]

By Stephen Wayhart|2010-03-26T23:24:15+00:00March 26th, 2010|Advertising, Analytics, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Entrepreneurship, Excellence, Featured, Innovation, Leadership, Marketing, Marketing Execution, Strategy|Comments Off

Making Your Internet Search Experience Easier

Making common repeatable things easy for people to do is great way to [...]

By Stephen Wayhart|2010-03-22T09:48:26+00:00March 22nd, 2010|Advertising, Analytics, Blogs, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Experiential Marketing, Featured, Internet/Interactive Marketing, Marketing Execution, Web Site Marketing|Comments Off

Banned for Bad Tipping

When I caught this headline, "Banned for Bad Tipping" on CNN.com today, I [...]

By Stephen Wayhart|2010-02-26T12:53:16+00:00February 26th, 2010|Analytics, Brand Leadership, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Employee Best Practices, Excellence, Experiential Marketing, Featured, Hospitality, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Restaurants/Hospitality, Retail Marketing, Strategy, Word of Mouth Buzz|7 Comments

The Kids Are Alright Part II

In an earlier post, I reported that it was great to see the [...]

By Stephen Wayhart|2010-01-22T05:50:43+00:00January 22nd, 2010|Advertising, Analytics, Blogs, Boomers, Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Current Affairs, Customer Satisfaction, Customer Service Experience, Direct Marketing, Email Marketing, Excellence, Experiential Marketing, Featured, Global/International Marketing, Ideas, Improve the World, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Media, Mobile Marketing, New Product Marketing, Non Profit Marketing, Product Marketing, Promotions, Public Relations, ROMI, Social Media, Strategy, Target Marketing, Teens/Tweens, Trends, Web 2.0, Web 3.0, Web Site Marketing, Web/Tech, Word of Mouth Buzz|Comments Off

All Football Field Goals Aren't Worth 3 Points

Did you ever wonder why all football field goals are worth three points [...]

By Stephen Wayhart|2010-01-16T14:05:33+00:00January 16th, 2010|Advertising, Analytics, Brand Leadership, Branding, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Ideas, Innovation, Leadership, Marketing, Marketing Execution, New Product Marketing, Premium Brands, Pricing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sales, Sports Marketing, Strategy|Comments Off

You Miss 100 Percent of the Shots You Never Take

Hockey great Wayne Gretzky is credited with the quote, "You miss 100% of [...]

By Stephen Wayhart|2009-12-29T15:01:51+00:00December 29th, 2009|Analytics, Brand Leadership, Entrepreneurship, Excellence, Featured, Marketing Execution, Startups, Strategy, Word of Mouth Buzz|Comments Off

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