Email Marketing to Double by 2014
Forrester says that by 2014 (see Advertising Age article), you and most of [...]
Modern Family Marketing Rocks
...and "Average Joe Marketing" is for losers! If you're wondering why your “family-based” [...]
You Take Dollars to the Bank
...not percentages. Following yesterday's post about testing, someone asked me about testing promotional [...]
Email Timing and Testing Best Practices
For our clients, I find that emailing campaigns early in the morning and [...]
Why You Should Outsource Marketing
In the past 20 years, business process outsourcing such as accounting, distribution and [...]
Making Your Internet Search Experience Easier
Making common repeatable things easy for people to do is great way to [...]
Banned for Bad Tipping
When I caught this headline, "Banned for Bad Tipping" on CNN.com today, I [...]
The Kids Are Alright Part II
In an earlier post, I reported that it was great to see the [...]
All Football Field Goals Aren't Worth 3 Points
Did you ever wonder why all football field goals are worth three points [...]
You Miss 100 Percent of the Shots You Never Take
Hockey great Wayne Gretzky is credited with the quote, "You miss 100% of [...]