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You Need to Go on a Digital Diet

Heading into last November, with 5,000+ emails in my inbox, and lots of [...]

By Stephen Wayhart|2012-02-05T12:16:13+00:00February 5th, 2012|Advertising, Blogs, Featured, Media, Social Media|Comments Off on You Need to Go on a Digital Diet

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Target's Super Black Friday Ad Campaign

Kudos to Target and its Ad Agency Weiden + Kennedy for their spot [...]

By Stephen Wayhart|2011-11-28T16:59:13+00:00November 28th, 2011|Advertising, Branding, Consumer Marketing, Experiential Marketing, Featured, Holiday Marketing, Marketing, Media, Promotions, Social Media, Strategy, Women, Word of Mouth Buzz|Comments Off on Target's Super Black Friday Ad Campaign

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BrandMill Helps 86 Breast Cancer

For nearly 10 years, we've been a supporter of the American Cancer Society [...]

By Stephen Wayhart|2011-10-30T22:32:00+00:00October 30th, 2011|Advertising, Brand Leadership, Branding, Cause Marketing, Featured, Featured Home, Non Profit Marketing, Public Relations, Social Media, Strategy|Comments Off on BrandMill Helps 86 Breast Cancer

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Every Day Should Be Checklist Day

For the past few months, I've been reviewing our work processes to evaluate [...]

By Stephen Wayhart|2011-10-30T18:34:36+00:00October 30th, 2011|Advertising, Email Marketing, Excellence, Featured, Marketing Execution|Comments Off on Every Day Should Be Checklist Day

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Why Southwest Airlines Keeps Rocking

I haven't flown on an airline other than Southwest Airlines for some time [...]

By Stephen Wayhart|2011-10-16T20:07:44+00:00October 16th, 2011|Advertising, Brand Leadership, Branding, Excellence, Featured|Comments Off on Why Southwest Airlines Keeps Rocking

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Colussy Chevrolet's Place in Americana

Chevrolet will be kicking off a huge celebration in early November for its [...]

By Stephen Wayhart|2011-10-14T17:12:46+00:00October 14th, 2011|Advertising, Announcements, Automotive, Brand Leadership, Branding, Consumer Marketing, Entrepreneurship, Excellence, Featured, Featured Home, Leadership, Marketing, Marketing Rock Star, Public Relations|Comments Off on Colussy Chevrolet's Place in Americana

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All Hail Duquesne Beer the Prince of Pilsener

Earlier this week, I attended the Pittsburgh American Marketing Association's annual kickoff dinner [...]

By Stephen Wayhart|2011-09-30T16:47:33+00:00September 30th, 2011|Advertising, Brand Leadership, Consumer Marketing, Featured, Food and Drink, Hospitality, New Product Marketing, Premium Brands, Product Marketing, Restaurants/Hospitality, Retail Marketing, Word of Mouth Buzz|Comments Off on All Hail Duquesne Beer the Prince of Pilsener

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Be Wary of Vulgar Marketing

Back in December of 2009, Nicorette launched a $15 million integrated marketing campaign [...]

By Stephen Wayhart|2011-09-26T06:35:48+00:00September 26th, 2011|Advertising, Branding, Consumer Behavior, Featured, Marketing, Marketing Execution, Product Marketing, Television|Comments Off on Be Wary of Vulgar Marketing

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Pirates Miss PNC Park Anniversary Tag

Your birthday.  Your spouse's, kid's, parent's, grandparent's, brother's, sister's etc., birthdays. Your wedding [...]

By Stephen Wayhart|2011-08-26T08:27:38+00:00August 26th, 2011|Advertising, Brand Leadership, Branding, Experiential Marketing, Featured, Holiday Marketing, Hospitality, Marketing, Merchandising, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Sports Marketing, Strategy, Uncategorized|1 Comment

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Social Media Builds Small Biz Awareness

Nearly 40% of American small businesses use social media marketing (SMM) to build [...]

By Stephen Wayhart|2011-05-31T22:18:16+00:00May 31st, 2011|Advertising, Boomers, Email Marketing, Featured, Internet/Interactive Marketing, Mobile Marketing, Social Media|Comments Off on Social Media Builds Small Biz Awareness

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