Advertising Archives - Page 3 of 9 - BrandMill

The Powerful Nature of Words

Killer short film demonstrating the power of words. Sure wished we'd done this! [...]

By Stephen Wayhart|2011-04-13T08:36:36+00:00April 13th, 2011|Advertising, Cause Marketing, Consumer Behavior, Consumer Marketing, Design, Direct Marketing, Excellence, Experiential Marketing, Featured, Film, Marketing Execution|Comments Off

Five Marketing Lessons from Tornado Boy

Earlier this week on March 23, a devastating tornado swept through Hempfield Township [...]

By Stephen Wayhart|2011-03-25T11:16:36+00:00March 25th, 2011|Advertising, Experiential Marketing, Featured, Internet/Interactive Marketing, Web 3.0, Word of Mouth Buzz|Comments Off

Speak for Yourself

I've always been amazed (OK and maybe a little bit jealous) at the [...]

By Stephen Wayhart|2011-03-15T11:19:42+00:00March 15th, 2011|Advertising, Brand Leadership, Branding, Consumer Marketing, Excellence, Featured, Global/International Marketing, Insurance, ROMI|Comments Off

How Losing Money Can Increase Your Sales

Throughout this past recession, I've been amazed by the amount of off base [...]

By Stephen Wayhart|2011-02-09T10:54:14+00:00February 9th, 2011|Advertising, Analytics, Consumer Behavior, Featured, Pricing, Strategy|Comments Off

Don't Waste Your Marketing Dollars

The famous merchant John Wanamaker (b-1839 - d-1922) is credited with saying, "I [...]

By Stephen Wayhart|2011-02-08T13:53:48+00:00February 8th, 2011|Advertising, Brand Leadership, Branding, Featured, Internet/Interactive Marketing, Marketing, Marketing Execution, ROMI, Strategy|Comments Off

Super Bowl Ads Are a Waste of Money

As a diehard Pittsburgh Steelers fan, I certainly was disappointed with my team [...]

By Stephen Wayhart|2011-02-07T21:57:56+00:00February 7th, 2011|Advertising, Analytics, Automotive, Brand Leadership, Branding, Consumer Behavior, Featured, Food and Drink, Marketing, Media,