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The Powerful Nature of Words

Killer short film demonstrating the power of words. Sure wished we'd done this! [...]

By Stephen Wayhart| 2011-04-13T08:36:36+00:00 April 13th, 2011|Advertising, Cause Marketing, Consumer Behavior, Consumer Marketing, Design, Direct Marketing, Excellence, Experiential Marketing, Featured, Film, Marketing Execution|0 Comments

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Five Marketing Lessons from Tornado Boy

Earlier this week on March 23, a devastating tornado swept through Hempfield Township [...]

By Stephen Wayhart| 2011-03-25T11:16:36+00:00 March 25th, 2011|Advertising, Experiential Marketing, Featured, Internet/Interactive Marketing, Web 3.0, Word of Mouth Buzz|0 Comments

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Speak for Yourself

I've always been amazed (OK and maybe a little bit jealous) at the [...]

By Stephen Wayhart| 2011-03-15T11:19:42+00:00 March 15th, 2011|Advertising, Brand Leadership, Branding, Consumer Marketing, Excellence, Featured, Global/International Marketing, Insurance, ROMI|0 Comments

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How Losing Money Can Increase Your Sales

Throughout this past recession, I've been amazed by the amount of off base [...]

By Stephen Wayhart| 2011-02-09T10:54:14+00:00 February 9th, 2011|Advertising, Analytics, Consumer Behavior, Featured, Pricing, Strategy|0 Comments

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Don't Waste Your Marketing Dollars

The famous merchant John Wanamaker (b-1839 - d-1922) is credited with saying, "I [...]

By Stephen Wayhart| 2011-02-08T13:53:48+00:00 February 8th, 2011|Advertising, Brand Leadership, Branding, Featured, Internet/Interactive Marketing, Marketing, Marketing Execution, ROMI, Strategy|0 Comments

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Super Bowl Ads Are a Waste of Money

As a diehard Pittsburgh Steelers fan, I certainly was disappointed with my team [...]

By Stephen Wayhart| 2011-02-07T21:57:56+00:00 February 7th, 2011|Advertising, Analytics, Automotive, Brand Leadership, Branding, Consumer Behavior, Featured, Food and Drink, Marketing, Media, New Product Marketing, Strategy|2 Comments

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10 Ways to Build Brand Trust

If you're looking for a way to truly build your business in a [...]

By Stephen Wayhart| 2010-12-07T21:05:18+00:00 December 7th, 2010|Advertising, Brand Leadership, Branding, Consumer Behavior, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Marketing, Marketing Rock Star, New Product Marketing, Premium Brands, Public Relations, Strategy|0 Comments

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10 Profitable Groupon Marketing Tips

I've been a fan of Groupon since one of our Pittsburgh restaurant clients [...]

By Stephen Wayhart| 2010-10-25T21:40:38+00:00 October 25th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Direct Marketing, Excellence, Featured, Hospitality, Innovation, Internet/Interactive Marketing, Marketing Execution, Pricing, Promotions, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Social Media, Strategy|0 Comments

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How To Profitably Raise Your Prices

In your price increase or decrease discussions always remember this old marketing truism, [...]

By Steve Wayhart| 2010-10-17T11:15:00+00:00 October 17th, 2010|Advertising, Analytics, Brand Leadership, Consumer Behavior, Customer Loyalty, Customer Satisfaction, Excellence, Featured, New Product Marketing, Pricing, Sales, Strategy|0 Comments

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L.L. Bean's Powerful Guarantee

Guaranteed. You have our word. How much clearer can you get? What a [...]

By Stephen Wayhart| 2010-10-10T13:13:37+00:00 October 10th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Innovation, Marketing Execution, Product Marketing, Retail Marketing|0 Comments

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