2009 - Page 2 of 12 - BrandMill

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2009 - Page 2 of 12 - BrandMill

The Fast Eat the Slow

As a follow-up to my recent "Darwinian Marketing" post, I want to emphasize [...]

By Stephen Wayhart|2009-11-22T18:37:59+00:00November 22nd, 2009|Brand Leadership, Email Marketing, Employee Best Practices, Entrepreneurship, Excellence, Featured, Leadership, Marketing Execution, Strategy, Uncategorized|Comments Off

50 Ways to Overcome Marketing Changes

Naturalist Charles Darwin's famous quote regarding stronger species and survival rates has been [...]

By Stephen Wayhart|2009-11-19T10:55:57+00:00November 19th, 2009|Brand Leadership, Entrepreneurship, Excellence, Featured, Leadership, Startups, Strategy|Comments Off

You Can't Win By Benchmarking

Or, you'll always be sitting on the bench and never be able to [...]

By Stephen Wayhart|2009-11-17T04:48:45+00:00November 17th, 2009|Brand Leadership, Design, Excellence, Featured, Innovation, Leadership, New Product Marketing, Strategy|Comments Off

Average Today Loser Tomorrow

During recessionary times, the first place people cut back is with their eating [...]

By Stephen Wayhart|2009-11-16T04:30:32+00:00November 16th, 2009|Advertising, Brand Leadership, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Direct Marketing, Email Marketing, Entrepreneurship, Excellence, Featured, Food and Drink, Innovation, Leadership, Marketing, Marketing Execution, Social Media, Strategy, Word of Mouth Buzz|Comments Off

Operation USO Care Package

I’ve posted several times about the benefits of cause related marketing and the [...]

By Stephen Wayhart|2009-11-15T17:28:01+00:00November 15th, 2009|Advertising, Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Featured, Improve the World, Leadership, Marketing, Non Profit Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Seniors, Strategy|Comments Off

Starbucks Gold Dusted

I caught this Chicago Tribune story about how Starbucks is combining its Gold [...]

By Stephen Wayhart|2009-11-14T17:07:18+00:00November 14th, 2009|Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Leadership, Marketing, Marketing Execution, Pricing, Product Marketing, Promotions, Restaurants/Hospitality, Retail Marketing, Sales, Strategy|Comments Off

Multicultural Marketing Matters

In the early 80's, I was working with GM dealer marketing groups throughout [...]

By Stephen Wayhart|2009-11-13T10:11:34+00:00November 13th, 2009|Advertising, Automotive, Brand Leadership, Consumer Marketing, Customer Loyalty, Excellence, Featured, Food and Drink, Leadership, Marketing, Marketing Execution, Product Marketing, Restaurants/Hospitality, Retail Marketing, Target Marketing|Comments Off

Begin With an End in Mind

Years ago, I became a disciple of Stephen Covey's teachings in 7 Habits [...]

By Stephen Wayhart|2009-11-12T09:29:54+00:00November 12th, 2009|Brand Leadership, Excellence, Featured, Food and Drink, Global/International Marketing, Improve the World, Innovation, Leadership, Strategy|1 Comment

Do Better by Doing Good

Check out what restaurant's like Applebee's, Golden Corral and McCormick & Schmicks, Outback [...]

By Stephen Wayhart|2009-11-11T06:14:02+00:00November 11th, 2009|Advertising, Cause Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Employee Best Practices, Entrepreneurship, Excellence, Experiential Marketing, Featured, Green Marketing, Improve the World, Leadership, Strategy|Comments Off

Don't Serve Pepsi-Cola

I never quite left the restaurant marketing industry, but over the past few [...]

By Stephen Wayhart|2009-11-10T18:05:20+00:00November 10th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Premium Brands, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sales, Sampling, Strategy, Word of Mouth Buzz|Comments Off

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