MarketingSherpa's Viral Marketing Hall of Fame
Here is some viral marketing inspiration, from our good friend's at MarketingSherpa! Here [...]
How to Save $3 Million Dollars
NBC is telling advertisers it will cost them $3 million just to get [...]
Your Good Word is Good for 50 Cents
BzzAgent, the word-of-mouth marketing agency in Boston says that, 50 cents is the [...]
Alternative Media Rocks
PQ Media reports that despite any recession, in four years Alternative Media (i.e., [...]
To Twit or Not to Twit
In short, Twitter is is a free social networking and micro-blogging service that [...]
Give More Props To Email Marketing
According to new research from a MarketingSherpa email marketing study, "Almost one-third of [...]
Average Email Open Rates
Clients often ask me, "What is the average email open rate for my [...]
Remembering the Alamo as an Awful Car Rental Agency
I made an online reservation one late Friday evening (7.25.08) to secure a [...]
Everyone Wants To Be A Rock Star
Earlier this month, the AARP announced their sponsorship of an air guitar/lip-sync contest [...]
Email Gets Its Direct Response Props
E-mail is now the most popular form of direct response marketing, per a [...]