Everyone Wants To Be A Rock Star

Earlier this month, the AARP announced their sponsorship of an air guitar/lip-sync contest with Foreigner!

I so love this idea – here’s AARPs press release.

There are so many great marketing lessons you can learn from studying the greats of Rock and Roll. And , using their brands in unique and relevant ways to attract Boomers and more can be hugely successfull for many brands today.