Clarion-University-Small-Business-SBDCBrandMill’s Managing Partner Stephen Wayhart recently gave a branding seminar to clients of Clarion University’s Small Business Development Center. In his one hour seminar to 50+ SBDC clients, Wayhart used Rock and Roll legends such as the Beatles, the Rolling Stones, U2, Jimi Hendrix and more in a metaphorical lesson to help businesses build an effective brand for long term success.

Wayhart’s simple “7 Notes of Marketing Rock Star Success” are:

1.Do What YOU Love
2.Embrace a Lifetime of Learning & Doing
3.Be YOU – Be Different – Be ‘Experienced’
4.Be Relevant & ‘REMARK’able
5.Build a DREAM TEAM
6.Generate Multiple Revenue Streams
7.Stand for Something BIGGER Than YOU
Rock on!