Strategy Archives - Page 13 of 13 - BrandMill

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Strategy Archives - Page 13 of 13 - BrandMill

Closed-loop Marketing Rocks

An Aberdeen Group study found that enterprises with best-in-class closed-loop marketing achieved: 36% [...]

By Steve Wayhart|2008-06-09T00:34:00+00:00June 9th, 2008|Brand Leadership, Branding, Customer Loyalty, Customer Service Experience, Strategy|Comments Off

Pittsburgh Penguins Mobile Into Stanley Cup Finals

As the Penguins smacked the Fliers into submission today with a 6-0 victory, [...]

By Steve Wayhart|2008-05-18T20:49:00+00:00May 18th, 2008|Brand Leadership, Consumer Marketing, Customer Service Experience, Email Marketing, Mobile Marketing, Sports Marketing, Strategy, Teens/Tweens|Comments Off

PapaJohn's.com Over $1 Billion

Mama Mia!In early May, PapaJohns.com reported that it blew by the one billion [...]

By Steve Wayhart|2008-05-09T22:09:00+00:00May 9th, 2008|Customer Service Experience, Internet/Interactive Marketing, Mobile Marketing, Restaurants/Hospitality, Strategy, Web 2.0, Web Site Marketing|Comments Off

Recession Marketing – It's a Good Thing

It's a great time to be in Marketing.Here is a very uplifting story [...]

By Steve Wayhart|2008-04-15T21:30:00+00:00April 15th, 2008|Brand Leadership, Promotions, Strategy|Comments Off

TIE Marketing Roundtable

I was honored to represent the American Marketing Association - Pittsburgh Chapter and [...]

By Steve Wayhart|2008-04-11T21:09:00+00:00April 11th, 2008|Marketing, Startups, Strategy|Comments Off

Starbucks Closing for 3 Hours Tomorrow

Tomorrow evening, starting at 5:30 p.m. local time, all of your favorite 7,000+ [...]

By Steve Wayhart|2008-02-25T13:42:08+00:00February 25th, 2008|Brand Leadership, Branding, Customer Loyalty, Customer Service Experience, Restaurants/Hospitality, Strategy, Word of Mouth Buzz|Comments Off

Gandhi Marketing

I think we as Marketers, if we keep our hearts true to helping [...]

By Steve Wayhart|2008-02-14T12:41:00+00:00February 14th, 2008|Brand Leadership, Improve the World, Strategy, Word of Mouth Buzz|Comments Off