Relevancy – Golden Rule of Email Marketing
When I analyze successful marketing campaigns, relevance is major reason for success or [...]
Email Marketing Delivers $45.06 ROI
Email Marketing is still the King!According to the Direct Marketing Association's Power of [...]
Opening Email
I'm always interested in finding out the best times to deploy email campaigns, [...]
Give More Props To Email Marketing
According to new research from a MarketingSherpa email marketing study, "Almost one-third of [...]
Average Email Open Rates
Clients often ask me, "What is the average email open rate for my [...]
Email Gets Its Direct Response Props
E-mail is now the most popular form of direct response marketing, per a [...]
Email Relevance A Global Concern
In a recent Emarketer missive, it was revealed that consumers are expanding the [...]
Email Open Rates at 22%
Per MarketingSherpa, the open rate for email is not what it seems. In [...]
Make Your Email Greeting a Welcoming One
Do you know ho to make your email more welcoming? Kristina Knight has [...]
Pittsburgh Penguins Mobile Into Stanley Cup Finals
As the Penguins smacked the Fliers into submission today with a 6-0 victory, [...]