Customer Service Experience Archives - Page 6 of 6 - BrandMill

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Customer Service Experience Archives - Page 6 of 6 - BrandMill

Sampling is the New Mass Medium

Caught this article in Ad Age, Sampling: the New Mass Medium. It's a [...]

By Steve Wayhart|2008-06-18T00:38:00+00:00June 18th, 2008|Advertising, Brand Leadership, Consumer Marketing, Customer Loyalty, Customer Service Experience, Direct Marketing, Experiential Marketing, Marketing, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Word of Mouth Buzz|Comments Off

Closed-loop Marketing Rocks

An Aberdeen Group study found that enterprises with best-in-class closed-loop marketing achieved: 36% [...]

By Steve Wayhart|2008-06-09T00:34:00+00:00June 9th, 2008|Brand Leadership, Branding, Customer Loyalty, Customer Service Experience, Strategy|Comments Off

Zappos Asks Employees to Quit

I came across this video from Harvard Business Online's Bill Taylor about Zappos [...]

By Steve Wayhart|2008-05-24T08:46:00+00:00May 24th, 2008|Customer Service Experience, Employee Best Practices|Comments Off

Pittsburgh Penguins Mobile Into Stanley Cup Finals

As the Penguins smacked the Fliers into submission today with a 6-0 victory, [...]

By Steve Wayhart|2008-05-18T20:49:00+00:00May 18th, 2008|Brand Leadership, Consumer Marketing, Customer Service Experience, Email Marketing, Mobile Marketing, Sports Marketing, Strategy, Teens/Tweens|Comments Off

PapaJohn's.com Over $1 Billion

Mama Mia!In early May, PapaJohns.com reported that it blew by the one billion [...]

By Steve Wayhart|2008-05-09T22:09:00+00:00May 9th, 2008|Customer Service Experience, Internet/Interactive Marketing, Mobile Marketing, Restaurants/Hospitality, Strategy, Web 2.0, Web Site Marketing|Comments Off

Starbucks Closing for 3 Hours Tomorrow

Tomorrow evening, starting at 5:30 p.m. local time, all of your favorite 7,000+ [...]

By Steve Wayhart|2008-02-25T13:42:08+00:00February 25th, 2008|Brand Leadership, Branding, Customer Loyalty, Customer Service Experience, Restaurants/Hospitality, Strategy, Word of Mouth Buzz|Comments Off

Amazon's Customer Experience Pays Off

I'm a big Amazon fan and customer. And, I just read a NY [...]

By Steve Wayhart|2008-02-17T10:37:00+00:00February 17th, 2008|Customer Service Experience|Comments Off