Customer Loyalty Archives - Page 4 of 4 - BrandMill

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Customer Loyalty Archives - Page 4 of 4 - BrandMill

Google Tops Best Reputation List

Corporations' reputations continue to decline throughout the world - 71% of U.S. consumers [...]

By Steve Wayhart|2008-07-09T21:45:00+00:00July 9th, 2008|Brand Leadership, Customer Loyalty, Customer Service Experience, Internet/Interactive Marketing, Search Engine Optimization & Marketing, Strategy, Word of Mouth Buzz|Comments Off

Apple's Spectacular Service

It took me nearly 25 years of my professional life to become an [...]

By Steve Wayhart|2008-06-25T15:28:00+00:00June 25th, 2008|Branding, Customer Loyalty, Customer Service Experience, Experiential Marketing, Marketing, Sales|Comments Off

Sampling is the New Mass Medium

Caught this article in Ad Age, Sampling: the New Mass Medium. It's a [...]

By Steve Wayhart|2008-06-18T00:38:00+00:00June 18th, 2008|Advertising, Brand Leadership, Consumer Marketing, Customer Loyalty, Customer Service Experience, Direct Marketing, Experiential Marketing, Marketing, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Word of Mouth Buzz|Comments Off

Closed-loop Marketing Rocks

An Aberdeen Group study found that enterprises with best-in-class closed-loop marketing achieved: 36% [...]

By Steve Wayhart|2008-06-09T00:34:00+00:00June 9th, 2008|Brand Leadership, Branding, Customer Loyalty, Customer Service Experience, Strategy|Comments Off

Who's Driving Customer Loyalty

Who's Got The Most Loyal Customers? In the automotive category: 1 Toyota 2 [...]

By Steve Wayhart|2008-03-28T22:26:00+00:00March 28th, 2008|Automotive, Customer Loyalty|Comments Off

Starbucks Closing for 3 Hours Tomorrow

Tomorrow evening, starting at 5:30 p.m. local time, all of your favorite 7,000+ [...]

By Steve Wayhart|2008-02-25T13:42:08+00:00February 25th, 2008|Brand Leadership, Branding, Customer Loyalty, Customer Service Experience, Restaurants/Hospitality, Strategy, Word of Mouth Buzz|Comments Off