Consumer Behavior

Super Bowl Ads Are a Waste of Money

As a diehard Pittsburgh Steelers fan, I certainly was disappointed with my team [...]

By Stephen Wayhart|2011-02-07T21:57:56+00:00February 7th, 2011|Advertising, Analytics, Automotive, Brand Leadership, Branding, Consumer Behavior, Featured, Food and Drink, Marketing, Media, New Product Marketing, Strategy|2 Comments

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10 Ways to Build Brand Trust

If you're looking for a way to truly build your business in a [...]

By Stephen Wayhart|2010-12-07T21:05:18+00:00December 7th, 2010|Advertising, Brand Leadership, Branding, Consumer Behavior, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Marketing, Marketing Rock Star, New Product Marketing, Premium Brands, Public Relations, Strategy|Comments Off on 10 Ways to Build Brand Trust

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Take it Easy on Your Customers

Two things happened to me over the past two days that made me [...]

By Stephen Wayhart|2010-12-06T15:37:19+00:00December 6th, 2010|Brand Leadership, Branding, Consumer Behavior, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Marketing Execution, Retail Marketing|Comments Off on Take it Easy on Your Customers

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How To Profitably Raise Your Prices

In your price increase or decrease discussions always remember this old marketing truism, [...]

By Steve Wayhart|2010-10-17T11:15:00+00:00October 17th, 2010|Advertising, Analytics, Brand Leadership, Consumer Behavior, Customer Loyalty, Customer Satisfaction, Excellence, Featured, New Product Marketing, Pricing, Sales, Strategy|Comments Off on How To Profitably Raise Your Prices

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How to Easily Win an Election

Political campaigns fascinate me. I pay close attention to races to learn from [...]

By Stephen Wayhart|2010-10-08T07:46:37+00:00October 8th, 2010|Brand Leadership, Branding, Cause Marketing, Consumer Behavior, Featured, Political Marketing|Comments Off on How to Easily Win an Election

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How to Get People to Join Your Cause or Brand

There's an old saying in cause marketing which is, "People don't join causes, [...]

By Stephen Wayhart|2010-06-28T15:02:14+00:00June 28th, 2010|Brand Leadership, Branding, Cause Marketing, Consumer Behavior, Excellence, Featured, Improve the World, Leadership, ROMI|Comments Off on How to Get People to Join Your Cause or Brand

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$6 Google AdWords Campaign Lands Dream Job

For anyone looking for a new job (pay attention college grads) or trying [...]

By Stephen Wayhart|2010-05-16T23:21:49+00:00May 16th, 2010|Advertising, Brand Leadership, Branding, Consumer Behavior, Consumer Marketing, Design, Direct Marketing, Email Marketing, Entrepreneurship, Excellence, Experiential Marketing, Featured, Ideas, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Promotions, Public Relations, ROMI, Sales, Search Engine Optimization & Marketing, Social Media, Startups, Strategy, Target Marketing, Test Marketing, Web 2.0, Web Site Marketing, Web/Tech, Word of Mouth Buzz|Comments Off on $6 Google AdWords Campaign Lands Dream Job

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Guilty on All Three Counts

NERD ALERT! This chart shows that nearly 30% of U.S. consumers use their [...]

By Stephen Wayhart|2010-04-20T07:04:08+00:00April 20th, 2010|Analytics, Consumer Behavior, Consumer Marketing, Featured, Media, Television, Trends, Web 2.0, Web 3.0, Web Site Marketing, Web/Tech|Comments Off on Guilty on All Three Counts

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