February 2013 - BrandMill

BrandMill Wins First Place PRSA Award

A few weeks ago, at the Public Relations Society of America Renaissance Awards [...]

By Stephen Wayhart|2013-02-27T14:44:01+00:00February 27th, 2013|Awards, Featured, Public Relations|Comments Off

15 Marketing Lessons of St. Patrick's Day

As a 50 percenter of Irish blood and a serial marketing professional, I [...]

By Stephen Wayhart|2013-02-27T11:05:59+00:00February 27th, 2013|Advertising, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Hospitality, Marketing, Marketing Execution, Marketing Rock Star, Premium Brands, Pricing, Product Marketing, Promotions, Public Relations, Religion, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Strategy, Target Marketing, Television, Trends, Word of Mouth Buzz|Comments Off

How to Build Trust in Brand You

Regardless of your political party affiliation or candidate preference for the USA Presidential [...]

By Stephen Wayhart|2013-02-25T12:12:26+00:00February 25th, 2013|Brand Leadership, Branding, Consumer Behavior, Customer Loyalty, Featured, Strategy|Comments Off

How to Build Brand Likeability

There are quite a few marketing lessons you can learn from the USA [...]

By Stephen Wayhart|2013-02-24T12:31:57+00:00February 24th, 2013|Brand Leadership, Branding, Consumer Behavior, Customer Loyalty, Featured, Strategy|Comments Off