March 2010 - BrandMill

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March 2010 - BrandMill

The Unique Selling Proposition of Brand Jesus

I've been a practicing (and far from perfect) Roman Catholic and Christian all [...]

By Stephen Wayhart|2010-03-28T15:58:45+00:00March 28th, 2010|Advertising, Brand Leadership, Branding, Cause Marketing, Excellence, Experiential Marketing, Featured, Global/International Marketing, Holiday Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Non Profit Marketing, Premium Brands, Product Marketing, Public Relations, Religion, Sales, Social Media, Startups, Strategy, Word of Mouth Buzz|6 Comments

March Madness Diversity Lessons

Growing up I was fortunate to be a decent athlete and play a [...]

By Stephen Wayhart|2010-03-28T09:37:45+00:00March 28th, 2010|Brand Leadership, Excellence, Featured, Hospitality, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Premium Brands, Restaurants/Hospitality, Women|Comments Off

Sampling, Freemiums and Marketing Lagniappe

We work a lot in the restaurant and hospitality and retail industry. And, [...]

By Stephen Wayhart|2010-03-27T21:10:16+00:00March 27th, 2010|Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Direct Marketing, Excellence, Experiential Marketing, Featured, Food and Drink, Free Stuff, Hospitality, Ideas, Leadership, Marketing, Marketing Execution, New Product Marketing, Product Marketing, Promotions, Sampling, Strategy, Test Marketing, Word of Mouth Buzz|Comments Off

Why You Should Outsource Marketing

In the past 20 years, business process outsourcing such as accounting, distribution and [...]

By Stephen Wayhart|2010-03-26T23:24:15+00:00March 26th, 2010|Advertising, Analytics, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Entrepreneurship, Excellence, Featured, Innovation, Leadership, Marketing, Marketing Execution, Strategy|Comments Off

Making Your Internet Search Experience Easier

Making common repeatable things easy for people to do is great way to [...]

By Stephen Wayhart|2010-03-22T09:48:26+00:00March 22nd, 2010|Advertising, Analytics, Blogs, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Design, Experiential Marketing, Featured, Internet/Interactive Marketing, Marketing Execution, Web Site Marketing|Comments Off

AMA Pittsburgh Marketer of the Year

Over the next two days, we're participating in two separate presentations to the [...]

Sound Marketing Advice

There's a great article in Fast Company about the, "The 10 Most Addictive [...]

By Stephen Wayhart|2010-03-15T09:00:24+00:00March 15th, 2010|Advertising, Automotive, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Direct Marketing, Experiential Marketing, Featured, Food and Drink, Hospitality, Marketing, Marketing Execution, Merchandising, New Product Marketing, Product Marketing, Promotions, Restaurants/Hospitality, Strategy, Television|1 Comment

Canonsburg's Candy Man Frank Sarris

A local Pittsburgh area marketing hero of mine passed away earlier this week [...]

By Stephen Wayhart|2010-03-04T22:17:33+00:00March 4th, 2010|Brand Leadership, Entrepreneurship, Excellence, Featured, Food and Drink|Comments Off

Dominos Calls Baby Ugly and Doubles Profits

As a brand marketing consultancy, people pay us to, "call their baby ugly" [...]

By Stephen Wayhart|2010-03-03T13:36:57+00:00March 3rd, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Innovation, Marketing, Marketing Execution, New Product Marketing, Product Marketing, Public Relations, Restaurants/Hospitality, Retail Marketing, Sales, Strategy, Word of Mouth Buzz|Comments Off