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stephen.wayhart@brandmill.com

iWant, iNeed, iGotta

Pancakes in a can? I'm all in! What a simple brand promise - [...]

By |2010-01-29T19:59:31+00:00January 29th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Design, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Social Media, Strategy, Web 3.0, Web Site Marketing, Word of Mouth Buzz|2 Comments
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A Butt Face Marketing Lesson

I just love this lawsuit kicked off by The North Face – an [...]

By |2010-01-24T16:10:45+00:00January 24th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Design, Featured, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Premium Brands, Product Marketing, Promotions, Public Relations, Retail Marketing, Startups, Strategy, Teens/Tweens, Word of Mouth Buzz|Comments Off on A Butt Face Marketing Lesson
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The Kids Are Alright Part II

In an earlier post, I reported that it was great to see the [...]

By |2010-01-22T05:50:43+00:00January 22nd, 2010|Advertising, Analytics, Blogs, Boomers, Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Current Affairs, Customer Satisfaction, Customer Service Experience, Direct Marketing, Email Marketing, Excellence, Experiential Marketing, Featured, Global/International Marketing, Ideas, Improve the World, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Media, Mobile Marketing, New Product Marketing, Non Profit Marketing, Product Marketing, Promotions, Public Relations, ROMI, Social Media, Strategy, Target Marketing, Teens/Tweens, Trends, Web 2.0, Web 3.0, Web Site Marketing, Web/Tech, Word of Mouth Buzz|Comments Off on The Kids Are Alright Part II
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Marketing Lessons of Dr. King

Today is a special day of remembrance for me because I've admired Dr. [...]

By |2010-01-18T08:00:51+00:00January 18th, 2010|Brand Leadership, Branding, Cause Marketing, Customer Loyalty, Customer Service Experience, Excellence, Experiential Marketing, Featured, Global/International Marketing, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Non Profit Marketing, Political Marketing, Product Marketing, Public Relations, Religion, Startups, Strategy, Target Marketing, Television, Word of Mouth Buzz|3 Comments
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The Kids Are Alright

If you think young people these days are inconsiderate, selfish, concerned with only [...]

By |2010-01-17T09:09:04+00:00January 17th, 2010|Advertising, Blogs, Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Current Affairs, Customer Service Experience, Direct Marketing, Email Marketing, Excellence, Experiential Marketing, Featured, Global/International Marketing, Hospitality, Improve the World, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Media, Mobile Marketing, New Product Marketing, Non Profit Marketing, Product Marketing, Public Relations, Social Media, Strategy, Target Marketing, Teens/Tweens, Trends, Web 2.0, Web 3.0, Web Site Marketing, Word of Mouth Buzz|1 Comment
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All Football Field Goals Aren't Worth 3 Points

Did you ever wonder why all football field goals are worth three points [...]

By |2010-01-16T14:05:33+00:00January 16th, 2010|Advertising, Analytics, Brand Leadership, Branding, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Ideas, Innovation, Leadership, Marketing, Marketing Execution, New Product Marketing, Premium Brands, Pricing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sales, Sports Marketing, Strategy|Comments Off on All Football Field Goals Aren't Worth 3 Points
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