December 2009 - BrandMill

Panera Bread's Success Keeps Rising

I loved reading this recent Time Magazine article about the raging success of [...]

By Stephen Wayhart|2009-12-29T15:39:25+00:00December 29th, 2009|Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Innovation, Leadership, Marketing, Marketing Execution, New Product Marketing, Premium Brands, Pricing, Restaurants/Hospitality, Strategy|Comments Off

You Miss 100 Percent of the Shots You Never Take

Hockey great Wayne Gretzky is credited with the quote, "You miss 100% of [...]

By Stephen Wayhart|2009-12-29T15:01:51+00:00December 29th, 2009|Analytics, Brand Leadership, Entrepreneurship, Excellence, Featured, Marketing Execution, Startups, Strategy, Word of Mouth Buzz|Comments Off

Merry Christmas

Today and every day, all of us at BrandMill wish you and your [...]

By Stephen Wayhart|2009-12-25T10:34:38+00:00December 25th, 2009|Featured|Comments Off

BrandMill Campaign Helps Priory Hospitality Group Win Pittsburgh's Grand Marketer of the Year Award from American Marketing Association

For the second consecutive year, a BrandMill marketing campaign has helped a client [...]

By Stephen Wayhart|2009-12-15T06:57:55+00:00December 15th, 2009|Advertising, Announcements, Awards, Brand Leadership, Branding, Consumer Marketing, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Holiday Marketing, Ideas, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Strategy, Women, Word of Mouth Buzz|Comments Off

15 Branding Lessons from the Salvation Army

You may complain every so often about the number of competitors you face, [...]

By Stephen Wayhart|2009-12-13T16:59:57+00:00December 13th, 2009|Brand Leadership, Branding, Cause Marketing, Excellence, Featured, Holiday Marketing, Improve the World, Leadership, Marketing Rock Star, Non Profit Marketing, Religion, Social Media, Web 2.0|Comments Off

Reset Your Recessionary Mindset

In my 25+ year professional life, I've survived, thrived and worked through four [...]

By Stephen Wayhart|2009-12-13T09:57:05+00:00December 13th, 2009|Brand Leadership, Entrepreneurship, Excellence, Featured, Innovation, Leadership, Startups, Strategy|Comments Off

Marketing Mantras, Mission Statements

When I worked for a few major Fortune 500 brands, I hated this [...]

By Stephen Wayhart|2009-12-12T15:35:08+00:00December 12th, 2009|Brand Leadership, Branding, Excellence, Featured, Leadership, Startups, Strategy|Comments Off

Make a Rule to Break Stupid Rules

I recently went on a golf vacation with my two brothers - both [...]

By Stephen Wayhart|2009-12-03T08:23:28+00:00December 3rd, 2009|Brand Leadership, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Employee Best Practices, Excellence, Featured, Leadership, Marketing Execution, Word of Mouth Buzz|1 Comment

Why Southwest Airlines Rocks

Sometimes I think marketing is a pretty easy business. Do right by your [...]

By Stephen Wayhart|2009-12-02T08:33:31+00:00December 2nd, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Free Stuff, Innovation, Leadership, Marketing Execution, Marketing Rock Star, Pricing, Product Marketing, Promotions, ROMI, Sales, Strategy, Word of Mouth Buzz|4 Comments