November 2009 - Page 2 of 2 - BrandMill

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November 2009 - Page 2 of 2 - BrandMill

Don't Serve Pepsi-Cola

I never quite left the restaurant marketing industry, but over the past few [...]

By Stephen Wayhart|2009-11-10T18:05:20+00:00November 10th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Premium Brands, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sales, Sampling, Strategy, Word of Mouth Buzz|Comments Off

Serve Polenta Ditch the Mush

There's something to be said about what's in a name when you're marketing [...]

By Stephen Wayhart|2009-11-10T09:34:03+00:00November 10th, 2009|Advertising, Branding, Featured, Food and Drink, Innovation, New Product Marketing|1 Comment

Only 25% Manage Marketing Well

So, are you in the 25% or 75% bunch? I'm all for innovation, [...]

By Stephen Wayhart|2009-11-07T08:52:28+00:00November 7th, 2009|Brand Leadership, Excellence, Featured, Marketing Execution|Comments Off

Great Design Sells Period

Did you know that a three-year study of more than 40 Fortune 500 [...]

By Stephen Wayhart|2009-11-04T06:18:26+00:00November 4th, 2009|Advertising, Brand Leadership, Customer Service Experience, Design, Excellence, Experiential Marketing, Featured, Innovation, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Strategy, Word of Mouth Buzz|Comments Off

Great Package Design Sells

I'm looking forward to reading New Packaging Design by Janice Kirkpatrick (Laurence King, [...]

By Stephen Wayhart|2009-11-03T10:32:22+00:00November 3rd, 2009|Advertising, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Word of Mouth Buzz|Comments Off

Monkey Business

I'm in the middle to late stages of marketing planning for several of [...]

By Stephen Wayhart|2009-11-01T16:56:19+00:00November 1st, 2009|Analytics, Customer Service Experience, Excellence, Featured, Innovation, Marketing Execution, Product Marketing, Restaurants/Hospitality, Strategy|Comments Off