Brand Authenticity Rules
There is such a lack of credibility and trust in today's financial markets [...]
YouTube Dominates Video Viewing Space
OK, so you have a web site, maybe started a Blog, then added [...]
Product Sampling Builds Sales
Product sampling reaches 70 million consumers every quarter, and one-third of customers who [...]
The New York Times Brand Blowup
You've got to be kidding me!The New York Times Company is now selling [...]
How to Build Brands Today
In this Digital Age we all live in, I find it mind boggling [...]
13 Point Email Checklist
My firm has been doing high level HTML email marketing for several years [...]
Be Remarkable
From the mid 1980s to the mid 1990s, I was blessed to work [...]
CMOs Must Change
I recently came across this article from the Economist Intelligence Unit that discusses [...]
Killing Products Can Build Sales
Here's an interesting link to some of the brands, marketers and marketing activities [...]
Auto Insurance Marketing Moves Online
In 2007, the number of auto insurance policies purchased online exceeded 2 million [...]