Run Taste Tests
On April 7th, to promote its newest brew, Pike Place Roast, Starbucks gave [...]
Hail the Power of Social Media
Hey, Social Media is not a gig that's a passing fad - you [...]
Recession Marketing – It's a Good Thing
It's a great time to be in Marketing.Here is a very uplifting story [...]
TIE Marketing Roundtable
I was honored to represent the American Marketing Association - Pittsburgh Chapter and [...]
10% of Fortune 500 Have Blogs
Kodak recently named Jennifer Cisney Chief Blogger of "A Thousand Words" and "A [...]
CMOs Climbing Corporate Ladder
This news from Brandweek is long overdue. It's all about accountability and building [...]
Word-of-Mouth Budgeting
Ketchum reports that in 2007, nearly 66 million adults have shared reviews and [...]
13 Tips For Effective Email Marketing
Nice little checklist here for effective email marketing. In short, be short, clear, [...]
Who's Driving Customer Loyalty
Who's Got The Most Loyal Customers? In the automotive category: 1 Toyota 2 [...]
Chrysler to Cut Models
Interesting to note that Chrysler is cutting back on models. They're considering halving [...]