Strategy Archives - BrandMill

Brand Marketing Audits Build Successful 2018 Plans
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Brand Marketing Audits Build Successful 2018 Plans

Advertising, Analytics, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Excellence, Innovation, Leadership, Marketing, Marketing Execution, Strategy, Uncategorized

Brand Marketing Audits Build Successful 2018 Plans

Did you know that only about one-third of marketers have a documented marketing [...]

By Steve Wayhart|2017-10-10T00:29:00+00:00October 9th, 2017|Advertising, Analytics, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Excellence, Innovation, Leadership, Marketing, Marketing Execution, Strategy, Uncategorized|Comments Off

New Cultural Celebrations for The Priory’s Boutique Hotels
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New Cultural Celebrations for The Priory’s Boutique Hotels

boutique hotels, Consumer Marketing, Featured, Holiday Marketing, Hospitality, Marketing Execution, Strategy

New Cultural Celebrations for The Priory’s Boutique Hotels

We pride ourselves on leading our clients through innovative ideas and our most [...]

By Steve Wayhart|2017-10-10T12:00:42+00:00October 8th, 2017|boutique hotels, Consumer Marketing, Featured, Holiday Marketing, Hospitality, Marketing Execution, Strategy|Comments Off

Priory Hospitality Group Expansion and Innovation Plans
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Priory Hospitality Group Expansion and Innovation Plans

boutique hotels, Brand Leadership, Featured, Hospitality, Hotel Marketing, Strategy

Priory Hospitality Group Expansion and Innovation Plans

Many thanks to Bill Flanagan and his show Our Region's Business on WPXI-TV [...]

By Steve Wayhart|2017-10-09T19:48:44+00:00October 7th, 2017|boutique hotels, Brand Leadership, Featured, Hospitality, Hotel Marketing, Strategy|Comments Off

Idlewild & SoakZone is the Best Children’s Park in the World
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Idlewild & SoakZone is the Best Children’s Park in the World

Awards, Excellence, Leadership, Strategy

Idlewild & SoakZone is the Best Children’s Park in the World

Idlewild & SoakZone wins 8th Consecutive Golden Ticket for Best Children's Park in [...]

By Steve Wayhart|2017-10-09T19:46:57+00:00September 17th, 2017|Awards, Excellence, Leadership, Strategy|Comments Off

Passenger Vessel Association Keynote
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Passenger Vessel Association Keynote

Featured, Featured Work, Hospitality, Pricing, Restaurants/Hospitality, Strategy

Passenger Vessel Association Keynote

BrandMill's Managing Partner Stephen Wayhart was honored to present to over 100 members [...]

By Stephen Wayhart|2017-09-25T15:44:14+00:00March 1st, 2015|Featured, Featured Work, Hospitality, Pricing, Restaurants/Hospitality, Strategy|Comments Off

15 Marketing Lessons of St. Patrick's Day

As a 50 percenter of Irish blood and a serial marketing professional, I [...]

By Stephen Wayhart|2013-02-27T11:05:59+00:00February 27th, 2013|Advertising, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Hospitality, Marketing, Marketing Execution, Marketing Rock Star, Premium Brands, Pricing, Product Marketing, Promotions, Public Relations, Religion, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Strategy, Target Marketing, Television, Trends, Word of Mouth Buzz|Comments Off

How to Build Trust in Brand You

Regardless of your political party affiliation or candidate preference for the USA Presidential [...]

By Stephen Wayhart|2013-02-25T12:12:26+00:00February 25th, 2013|Brand Leadership, Branding, Consumer Behavior, Customer Loyalty, Featured, Strategy|Comments Off

How to Build Brand Likeability

There are quite a few marketing lessons you can learn from the USA [...]

By Stephen Wayhart|2013-02-24T12:31:57+00:00February 24th, 2013|Brand Leadership, Branding, Consumer Behavior, Customer Loyalty, Featured, Strategy|Comments Off

Immaculate Reception Marketing Memories

Sprint PCS Immaculate Reception Billboard I'm so looking forward to tomorrow, [...]

By Stephen Wayhart|2012-12-22T17:19:27+00:00December 22nd, 2012|Advertising, Featured, Premium Brands, Product Marketing, Promotions, Public Relations, Retail Marketing, Sports Marketing, Strategy, Word of Mouth Buzz|Comments Off

A Great Demo of How to Wow

In our client strategy sessions, we always discuss "How to deliver a 'WOW'" [...]

By Stephen Wayhart|2012-10-25T13:01:20+00:00October 25th, 2012|Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Experiential Marketing, Featured, Marketing Execution, Merchandising, Product Marketing, Promotions, Public Relations, Strategy, Word of Mouth Buzz|Comments Off