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New I.C. Light Pittsburgh Pirates Collector Cans

Featured, Food and Drink, Marketing, Promotions, Retail Marketing

New I.C. Light Pittsburgh Pirates Collector Cans

With the Pirates home opener less than 30 days away, fans can do [...]

By Stephen Wayhart|2017-09-25T15:14:45+00:00March 21st, 2015|Featured, Food and Drink, Marketing, Promotions, Retail Marketing|Comments Off

15 Marketing Lessons of St. Patrick's Day

As a 50 percenter of Irish blood and a serial marketing professional, I [...]

By Stephen Wayhart|2013-02-27T11:05:59+00:00February 27th, 2013|Advertising, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Hospitality, Marketing, Marketing Execution, Marketing Rock Star, Premium Brands, Pricing, Product Marketing, Promotions, Public Relations, Religion, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Strategy, Target Marketing, Television, Trends, Word of Mouth Buzz|Comments Off

Immaculate Reception Marketing Memories

Sprint PCS Immaculate Reception Billboard I'm so looking forward to tomorrow, [...]

By Stephen Wayhart|2012-12-22T17:19:27+00:00December 22nd, 2012|Advertising, Featured, Premium Brands, Product Marketing, Promotions, Public Relations, Retail Marketing, Sports Marketing, Strategy, Word of Mouth Buzz|Comments Off

A Great Demo of How to Wow

In our client strategy sessions, we always discuss "How to deliver a 'WOW'" [...]

By Stephen Wayhart|2012-10-25T13:01:20+00:00October 25th, 2012|Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Experiential Marketing, Featured, Marketing Execution, Merchandising, Product Marketing, Promotions, Public Relations, Strategy, Word of Mouth Buzz|Comments Off

Target's Super Black Friday Ad Campaign

Kudos to Target and its Ad Agency Weiden + Kennedy for their spot [...]

By Stephen Wayhart|2011-11-28T16:59:13+00:00November 28th, 2011|Advertising, Branding, Consumer Marketing, Experiential Marketing, Featured, Holiday Marketing, Marketing, Media, Promotions, Social Media, Strategy, Women, Word of Mouth Buzz|Comments Off

Pirates Miss PNC Park Anniversary Tag

Your birthday. Your spouse's, kid's, parent's, grandparent's, brother's, sister's etc., birthdays. Your wedding [...]

By Stephen Wayhart|2011-08-26T08:27:38+00:00August 26th, 2011|Advertising, Brand Leadership, Branding, Experiential Marketing, Featured, Holiday Marketing, Hospitality, Marketing, Merchandising, Promotions, Public Relations, Restaurants/Hospitality, Retail Marketing, Sports Marketing, Strategy, Uncategorized|1 Comment

A Memorial Day to Remember

As a marketer, I'm all for promotions and sales, but over the past [...]

By Stephen Wayhart|2011-05-30T07:51:48+00:00May 30th, 2011|Advertising, Branding, Cause Marketing, Featured, Holiday Marketing, Political Marketing, Promotions|Comments Off

Five Thanksgiving Inspired Brand Building Tips

Here are five ways to use this Thanksgiving holiday as inspiration to build [...]

By Stephen Wayhart|2010-11-23T07:41:05+00:00November 23rd, 2010|Brand Leadership, Cause Marketing, Featured, Food and Drink, Hospitality, Improve the World, Non Profit Marketing, Promotions, Public Relations, Religion, Restaurants/Hospitality, Strategy|Comments Off

10 Profitable Groupon Marketing Tips

I've been a fan of Groupon since one of our Pittsburgh restaurant clients [...]

By Stephen Wayhart|2010-10-25T21:40:38+00:00October 25th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Direct Marketing, Excellence, Featured, Hospitality, Innovation, Internet/Interactive Marketing, Marketing Execution, Pricing, Promotions, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Social Media, Strategy|Comments Off

Marketing a Homecoming Experience

I had a great time Saturday in Kent, Ohio visiting come [...]

By Steve Wayhart|2010-10-11T07:50:31+00:00October 11th, 2010|Brand Leadership, Branding, Consumer Marketing, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Marketing, Marketing Execution, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Strategy|Comments Off