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A Memorial Day to Remember

As a marketer, I'm all for promotions and sales, but over the past [...]

By Stephen Wayhart|2011-05-30T07:51:48+00:00May 30th, 2011|Advertising, Branding, Cause Marketing, Featured, Holiday Marketing, Political Marketing, Promotions|Comments Off on A Memorial Day to Remember

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The Powerful Nature of Words

Killer short film demonstrating the power of words. Sure wished we'd done this! [...]

By Stephen Wayhart|2011-04-13T08:36:36+00:00April 13th, 2011|Advertising, Cause Marketing, Consumer Behavior, Consumer Marketing, Design, Direct Marketing, Excellence, Experiential Marketing, Featured, Film, Marketing Execution|Comments Off on The Powerful Nature of Words

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Five Marketing Lessons from Tornado Boy

Earlier this week on March 23, a devastating tornado swept through Hempfield Township [...]

By Stephen Wayhart|2011-03-25T11:16:36+00:00March 25th, 2011|Advertising, Experiential Marketing, Featured, Internet/Interactive Marketing, Web 3.0, Word of Mouth Buzz|Comments Off on Five Marketing Lessons from Tornado Boy

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Speak for Yourself

I've always been amazed (OK and maybe a little bit jealous) at the [...]

By Stephen Wayhart|2011-03-15T11:19:42+00:00March 15th, 2011|Advertising, Brand Leadership, Branding, Consumer Marketing, Excellence, Featured, Global/International Marketing, Insurance, ROMI|Comments Off on Speak for Yourself

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How Losing Money Can Increase Your Sales

Throughout this past recession, I've been amazed by the amount of off base [...]

By Stephen Wayhart|2011-02-09T10:54:14+00:00February 9th, 2011|Advertising, Analytics, Consumer Behavior, Featured, Pricing, Strategy|Comments Off on How Losing Money Can Increase Your Sales

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Don't Waste Your Marketing Dollars

The famous merchant John Wanamaker (b-1839 - d-1922) is credited with saying, "I [...]

By Stephen Wayhart|2011-02-08T13:53:48+00:00February 8th, 2011|Advertising, Brand Leadership, Branding, Featured, Internet/Interactive Marketing, Marketing, Marketing Execution, ROMI, Strategy|Comments Off on Don't Waste Your Marketing Dollars

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Super Bowl Ads Are a Waste of Money

As a diehard Pittsburgh Steelers fan, I certainly was disappointed with my team [...]

By Stephen Wayhart|2011-02-07T21:57:56+00:00February 7th, 2011|Advertising, Analytics, Automotive, Brand Leadership, Branding, Consumer Behavior, Featured, Food and Drink, Marketing, Media, New Product Marketing, Strategy|2 Comments

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10 Ways to Build Brand Trust

If you're looking for a way to truly build your business in a [...]

By Stephen Wayhart|2010-12-07T21:05:18+00:00December 7th, 2010|Advertising, Brand Leadership, Branding, Consumer Behavior, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Marketing, Marketing Rock Star, New Product Marketing, Premium Brands, Public Relations, Strategy|Comments Off on 10 Ways to Build Brand Trust

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10 Profitable Groupon Marketing Tips

I've been a fan of Groupon since one of our Pittsburgh restaurant clients [...]

By Stephen Wayhart|2010-10-25T21:40:38+00:00October 25th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Direct Marketing, Excellence, Featured, Hospitality, Innovation, Internet/Interactive Marketing, Marketing Execution, Pricing, Promotions, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Social Media, Strategy|Comments Off on 10 Profitable Groupon Marketing Tips

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How To Profitably Raise Your Prices

In your price increase or decrease discussions always remember this old marketing truism, [...]

By Steve Wayhart|2010-10-17T11:15:00+00:00October 17th, 2010|Advertising, Analytics, Brand Leadership, Consumer Behavior, Customer Loyalty, Customer Satisfaction, Excellence, Featured, New Product Marketing, Pricing, Sales, Strategy|Comments Off on How To Profitably Raise Your Prices

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