2010 - Page 5 of 8 - BrandMill

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2010 - Page 5 of 8 - BrandMill

You Take Dollars to the Bank

...not percentages. Following yesterday's post about testing, someone asked me about testing promotional [...]

By Stephen Wayhart|2010-04-08T10:05:58+00:00April 8th, 2010|Advertising, Analytics, Consumer Marketing, Featured, Marketing Execution, Pricing, Promotions, Retail Marketing, ROMI, Sales, Sampling, Strategy, Test Marketing|Comments Off

Email Timing and Testing Best Practices

For our clients, I find that emailing campaigns early in the morning and [...]

By Stephen Wayhart|2010-04-07T15:23:38+00:00April 7th, 2010|Advertising, Analytics, B2B Marketing, Brand Leadership, Email Marketing, Featured, Marketing, Marketing Execution, Retail Marketing, Strategy, Target Marketing|2 Comments

Lt. Col. Allen West – A Marketer's Dream

I don't have many favorite politicians - check that - I don't have [...]

By Stephen Wayhart|2010-04-06T10:27:14+00:00April 6th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Direct Marketing, Experiential Marketing, Featured, Internet/Interactive Marketing, Leadership, New Product Marketing, Non Profit Marketing, Political Marketing, Premium Brands, Product Marketing, Public Relations, Startups, Strategy, Web 3.0, Web Site Marketing, Word of Mouth Buzz|Comments Off

Square Watermelon Marketing Innovation

I suppose with all the beautiful newness and growth that Spring brings, I [...]

By Stephen Wayhart|2010-04-05T06:16:32+00:00April 5th, 2010|Advertising, Brand Leadership, Design, Featured, Ideas, Innovation, Marketing, Marketing Execution, Merchandising, New Product Marketing, Product Marketing|Comments Off

Happy Easter

I pray you and your family have a blessed Easter and beautiful Spring.

By Stephen Wayhart|2010-04-04T10:09:56+00:00April 4th, 2010|Featured, Holiday Marketing|Comments Off

Small Biz Benefits of Social Media

If you're feeling confused about the benefits of social media marketing, uninterested or [...]

By Stephen Wayhart|2010-04-03T05:50:29+00:00April 3rd, 2010|Brand Leadership, Consumer Marketing, Featured, Internet/Interactive Marketing, Leadership, Mobile Marketing, Social Media, Web 3.0|4 Comments

American Idol's One Big Marketing Lesson

I've never been one to watch much TV and running your own company [...]

By Stephen Wayhart|2010-04-02T08:44:52+00:00April 2nd, 2010|Brand Leadership, Branding, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Strategy, Word of Mouth Buzz|Comments Off

The Unique Selling Proposition of Brand Jesus

I've been a practicing (and far from perfect) Roman Catholic and Christian all [...]

By Stephen Wayhart|2010-03-28T15:58:45+00:00March 28th, 2010|Advertising, Brand Leadership, Branding, Cause Marketing, Excellence, Experiential Marketing, Featured, Global/International Marketing, Holiday Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Non Profit Marketing, Premium Brands, Product Marketing, Public Relations, Religion, Sales, Social Media, Startups, Strategy, Word of Mouth Buzz|6 Comments

March Madness Diversity Lessons

Growing up I was fortunate to be a decent athlete and play a [...]

By Stephen Wayhart|2010-03-28T09:37:45+00:00March 28th, 2010|Brand Leadership, Excellence, Featured, Hospitality, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Premium Brands, Restaurants/Hospitality, Women|Comments Off

Sampling, Freemiums and Marketing Lagniappe

We work a lot in the restaurant and hospitality and retail industry. And, [...]

By Stephen Wayhart|2010-03-27T21:10:16+00:00March 27th, 2010|Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Direct Marketing, Excellence, Experiential Marketing, Featured, Food and Drink, Free Stuff, Hospitality, Ideas, Leadership, Marketing, Marketing Execution, New Product Marketing, Product Marketing, Promotions, Sampling, Strategy, Test Marketing, Word of Mouth Buzz|Comments Off

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