October 2010 - BrandMill

The Priory Hospitality Group

The Priory Hospitality Group (http://www.thepriory.com) properties consist of the Priory Hotel a 24-room [...]

By Stephen Wayhart|2010-10-27T13:49:35+00:00October 27th, 2010|Featured Home|Comments Off

10 Profitable Groupon Marketing Tips

I've been a fan of Groupon since one of our Pittsburgh restaurant clients [...]

By Stephen Wayhart|2010-10-25T21:40:38+00:00October 25th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Direct Marketing, Excellence, Featured, Hospitality, Innovation, Internet/Interactive Marketing, Marketing Execution, Pricing, Promotions, Restaurants/Hospitality, Retail Marketing, ROMI, Sales, Social Media, Strategy|Comments Off

How To Profitably Raise Your Prices

In your price increase or decrease discussions always remember this old marketing truism, [...]

By Steve Wayhart|2010-10-17T11:15:00+00:00October 17th, 2010|Advertising, Analytics, Brand Leadership, Consumer Behavior, Customer Loyalty, Customer Satisfaction, Excellence, Featured, New Product Marketing, Pricing, Sales, Strategy|Comments Off

How to Improve Your Email Marketing Results

Email keeps rocking on as the killer app in online marketing (per DMA [...]

By Stephen Wayhart|2010-10-12T08:00:38+00:00October 12th, 2010|Analytics, Email Marketing, Featured, Internet/Interactive Marketing, Social Media, Strategy, Test Marketing, Web 3.0|Comments Off

Marketing a Homecoming Experience

I had a great time Saturday in Kent, Ohio visiting come [...]

By Steve Wayhart|2010-10-11T07:50:31+00:00October 11th, 2010|Brand Leadership, Branding, Consumer Marketing, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Hospitality, Marketing, Marketing Execution, Product Marketing, Promotions, Public Relations, Restaurants/Hospitality, Strategy|Comments Off

L.L. Bean's Powerful Guarantee

Guaranteed. You have our word. How much clearer can you get? What a [...]

By Stephen Wayhart|2010-10-10T13:13:37+00:00October 10th, 2010|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Innovation, Marketing Execution, Product Marketing, Retail Marketing|Comments Off

How to Easily Win an Election

Political campaigns fascinate me. I pay close attention to races to learn from [...]

By Stephen Wayhart|2010-10-08T07:46:37+00:00October 8th, 2010|Brand Leadership, Branding, Cause Marketing, Consumer Behavior, Featured, Political Marketing|Comments Off

3 Secrets to Achieving Social Media Success

If you want to be a successful, profitable brand via Social Media Marketing, [...]

By Stephen Wayhart|2010-10-07T11:55:41+00:00October 7th, 2010|Blogs, Brand Leadership, Branding, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Internet/Interactive Marketing, Marketing 3.0, Marketing Execution, Marketing Rock Star, Public Relations, Sales, Social Media, Strategy, Web 2.0, Web 3.0, Web/Tech, Word of Mouth Buzz|Comments Off

Social Media Marketing Presentation

Yesterday, I was honored to give a Social Media Marketing presentation at the [...]

By Stephen Wayhart|2010-10-05T12:17:39+00:00October 5th, 2010|Brand Leadership, Consumer Marketing, Entrepreneurship, Excellence, Featured, Food and Drink, Hospitality, Internet/Interactive Marketing, Marketing, Marketing 3.0, Marketing Execution, Restaurants/Hospitality, Social Media, Strategy, Web 2.0, Web 3.0, Web Site Marketing, Web/Tech|Comments Off