September 2011 - BrandMill

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September 2011 - BrandMill

All Hail Duquesne Beer the Prince of Pilsener

Earlier this week, I attended the Pittsburgh American Marketing Association's annual kickoff dinner [...]

By Stephen Wayhart|2011-09-30T16:47:33+00:00September 30th, 2011|Advertising, Brand Leadership, Consumer Marketing, Featured, Food and Drink, Hospitality, New Product Marketing, Premium Brands, Product Marketing, Restaurants/Hospitality, Retail Marketing, Word of Mouth Buzz|Comments Off

Be Wary of Vulgar Marketing

Back in December of 2009, Nicorette launched a $15 million integrated marketing campaign [...]

By Stephen Wayhart|2011-09-26T06:35:48+00:00September 26th, 2011|Advertising, Branding, Consumer Behavior, Featured, Marketing, Marketing Execution, Product Marketing, Television|Comments Off

Idlewild & SoakZone Repeats as Best Children's Park

Congratulations to our super client and all of our super friends at Idlewild [...]

By Stephen Wayhart|2011-09-17T18:40:47+00:00September 17th, 2011|Announcements, Awards, Brand Leadership, Branding, Consumer Marketing, Excellence, Featured, Marketing Rock Star|Comments Off

Truth and Love Always Win

In life as well as is in brand marketing - long-term - truth [...]

By Stephen Wayhart|2011-09-11T11:24:07+00:00September 11th, 2011|Brand Leadership, Excellence, Featured, Improve the World|Comments Off