News - BrandMill

A Butt Face Marketing Lesson

By Stephen Wayhart|2010-01-24T16:10:45+00:00January 24th, 2010|Categories: Advertising, Brand Leadership, Branding, Consumer Marketing, Design, Featured, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Premium Brands, Product Marketing, Promotions, Public Relations, Retail Marketing, Startups, Strategy, Teens/Tweens, Word of Mouth Buzz|Tags: linkedin|

I just love this lawsuit kicked off by The North Face – an premium preppy outdoor apparel and gear company - vs. The South Butt - a skunk works operation run by a college kid. The North Face giant is suing the kid - Jimmy Winkelmann, a University of Missouri [...]

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The Kids Are Alright Part II

By Stephen Wayhart|2010-01-22T05:50:43+00:00January 22nd, 2010|Categories: Advertising, Analytics, Blogs, Boomers, Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Current Affairs, Customer Satisfaction, Customer Service Experience, Direct Marketing, Email Marketing, Excellence, Experiential Marketing, Featured, Global/International Marketing, Ideas, Improve the World, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Media, Mobile Marketing, New Product Marketing, Non Profit Marketing, Product Marketing, Promotions, Public Relations, ROMI, Social Media, Strategy, Target Marketing, Teens/Tweens, Trends, Web 2.0, Web 3.0, Web Site Marketing, Web/Tech, Word of Mouth Buzz|Tags: linkedin|

In an earlier post, I reported that it was great to see the Gen Y kids driving the tremendous outpouring of financial support for Haiti relief via texting. I'm happy to report that the American Red Cross "Text 'Haiti' to 90999" campaign has raised $24 million to date. See the [...]

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Stop Busting People's Buttons

By Stephen Wayhart|2010-01-19T08:44:47+00:00January 19th, 2010|Categories: Advertising, Brand Leadership, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Marketing Execution, Retail Marketing, Word of Mouth Buzz|Tags: linkedin|

About 10 years ago, I made a huge change in a long time relationship. After about a 15 year relationship, I divorced my dry cleaner because they wouldn't stop busting my buttons! Time and time again, when I'd button my shirt, the buttons - especially on the collar and sleeves [...]

Marketing Lessons of Dr. King

By Stephen Wayhart|2010-01-18T08:00:51+00:00January 18th, 2010|Categories: Brand Leadership, Branding, Cause Marketing, Customer Loyalty, Customer Service Experience, Excellence, Experiential Marketing, Featured, Global/International Marketing, Improve the World, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Non Profit Marketing, Political Marketing, Product Marketing, Public Relations, Religion, Startups, Strategy, Target Marketing, Television, Word of Mouth Buzz|Tags: linkedin|

Today is a special day of remembrance for me because I've admired Dr. Martin Luther King Jr. ever since I was a young boy. King's life's work was to create a formidable movement of change and progress on the issue of civil rights in America - which he most certainly [...]

The Kids Are Alright

By Stephen Wayhart|2010-01-17T09:09:04+00:00January 17th, 2010|Categories: Advertising, Blogs, Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Current Affairs, Customer Service Experience, Direct Marketing, Email Marketing, Excellence, Experiential Marketing, Featured, Global/International Marketing, Hospitality, Improve the World, Innovation, Internet/Interactive Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Media, Mobile Marketing, New Product Marketing, Non Profit Marketing, Product Marketing, Public Relations, Social Media, Strategy, Target Marketing, Teens/Tweens, Trends, Web 2.0, Web 3.0, Web Site Marketing, Word of Mouth Buzz|Tags: linkedin|

If you think young people these days are inconsiderate, selfish, concerned with only themselves and wear their "pants on the ground"...think again. Soon after the devastating Haiti earthquake hit, @RedCross tweeted: "You can text "HAITI" to 90999 to donate $10 to Red Cross relief efforts in #haiti." Kudos to the [...]

All Football Field Goals Aren't Worth 3 Points

By Stephen Wayhart|2010-01-16T14:05:33+00:00January 16th, 2010|Categories: Advertising, Analytics, Brand Leadership, Branding, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Food and Drink, Ideas, Innovation, Leadership, Marketing, Marketing Execution, New Product Marketing, Premium Brands, Pricing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sales, Sports Marketing, Strategy|Tags: linkedin|

Did you ever wonder why all football field goals are worth three points or all touchdowns are worth six points? I have...and the more I think about it, the more outdated the tradition seems to me, and changing the values would make the game more exciting. Aren't 50 yard field [...]

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