Apple Geniuses Build Brand Loyalty
About 10 years ago, I worked in the wireless field. While the phones we sold in those days were not as complex as they are today, they were still complicated for the times. Stores that took the time to help customers understand how to set up voice mail, speed dial, [...]
Newspaper Ad Revenue Loses Nearly $2B
Newspaper ad revenue fell almost $2 billion in the third quarter for a record 18.1% decline, according to new statistics from the Newspaper Association of America. As you prepare your marketing plan for 2009, you may want to adjust your newspaper ad spend and test their online offering.
True Christmas Gifting
We've been working with a great client - The Priory Hospitality Group and owner/operators the Graf family - and we were honored to be at special Winter White Wedding reception gathering in mid December to give away one free WWW to a local Pittsburgh area veteran of the Iraqi/Afghanistan wars [...]
How to Improve Call Center Service
If your brand runs a call center (and even if you don't), don't think for a second that you can't make it a tremendous competitive advantage due to how poorly so many are call centers are operated and how poorly phone calls are handled. Dimension Data surveyed 300 call centers [...]
Autos Driving Online Advertising
2008 is expected to be the worst for auto sales in a decade. Automakers are slashing their ad budgets, but online they are spending more. After consistently leading the U.S. in advertising spending, the automotive sector has dropped into the No. 2 spot behind retail. Even as new vehicle sales [...]
Blogs Are Mainstream
EMarketer says that advertising spending on U.S. blogs will increase to $746 million in 2012, from $283 million in 2007. The U.S. blogosphere continues to morph into the mainstream and more advertisers, agencies and ad networks are viewing blogs as a viable medium to reach coveted demographic groups. Still, blog [...]