CMOs Must Change
I recently came across this article from the Economist Intelligence Unit that discusses how CMOs must change to survive and thrive in 2009 and beyond. No doubt I agree with it.I don't care if you're a CMO of a Fortune 500 firm or the CMO of your family's pizza shop [...]
Killing Products Can Build Sales
Here's an interesting link to some of the brands, marketers and marketing activities you won't see in 2009! What products, services or clients can you cut from your business to help you profitably improve your business in the New Year?Think about the all the improvements you can make by focusing simply [...]
Auto Insurance Marketing Moves Online
In 2007, the number of auto insurance policies purchased online exceeded 2 million consumers submitted requests for 32 million online quotes. For independent professional marketers (i.e., investments, accounting etc.) this research should signal a warning that if you do not offer improved personal service, your offering becomes commoditized and can [...]
Go Google Yourself
A great New Year's resolution to make is to define, clarify, nurture and craft your online brand. Everything you post and relay on the Web on the web contributes to your online persona that virtually anyone can see and paint a picture - good, bad, indifferent - of who we/you [...]
Happy New Year
"May all that you wish for be the least you get and may the best times you've ever had be the worst you'll ever see! - Old Irish Blessing
Happy New Year Toast
Wow, what a year and what a time for reflection!Right now has to be one of the most significant times in our country's and our own history.As we all watch, wonder, wish and work toward better times amid the craziness on Wall Street, in Detroit and within our own investment [...]