YouTube Dominates Video Viewing Space
OK, so you have a web site, maybe started a Blog, then added a Flickr photo set to it now you're ready for online video. Be confident nd host your videos on YouTube because they're the Mac Daddy in the video viewing space. According to Compete last fall, here is [...]
Product Sampling Builds Sales
Product sampling reaches 70 million consumers every quarter, and one-third of customers who try a sample will buy the sampled product in the same shopping trip, according to the “Product Sampling Study” by Arbitron and Edison Media Research, reports MediaBuyerPlanner. According to Arbitron, sampling also drives huge gains in brand [...]
The New York Times Brand Blowup
You've got to be kidding me!The New York Times Company is now selling display advertising on its front page. I know this step was made to make money. In fact, hundreds of newspapers are doing the same thing because their ad revenues are crashing.The marketing times we're living in certainly [...]
How to Build Brands Today
In this Digital Age we all live in, I find it mind boggling that so many companies look at executing their marketing campaigns in such old fashioned ways using mass media without first focusing on the BIG IDEA!To build your brand today, you must first start with the idea, the [...]
13 Point Email Checklist
My firm has been doing high level HTML email marketing for several years and can bang out deployments pretty quickly. Even though our skill set is high, it pays to slowdown and double check everything to make sure your email executions are flawless. Here's a brief, but important email campaign [...]
Be Remarkable
From the mid 1980s to the mid 1990s, I was blessed to work in McDonald's Corporate Marketing. I learned a tremendous amount working inside the McFamily and worked with and learned from some amazing people. One person I'm sorry to say I never had the pleasure to meet was Ray [...]