Text Marketing On The Loose
Nielsen: Text Marketing to Become More Prevalent Text message marketing is high on my list of new marketing tools to offer my clients and here are just a few reasons why.According to Nielsen’s Telecom Practice text messaging is starting to catch on because of consumer's heavy use of texting.Check it [...]
Neuroscience Marketing Rocks
I've been following neuroscience marketing for a little over a year now and I continue to be amazed at the breakthroughs and key learnings being discovered seemingly every day. I've been applying some tactics based upon insights I've gained. In the areas of fundraising for non-profits and new business generation [...]
Tom Peter's advice for tough times
I've been a big fan of Tom Peters for years and thought you'd welcome his advice for these tough times .... Excellence. Get on with doing the business you have and see it through brilliantly. Stick to the basics. Keep it simple! The devil is always in the details. Opportunism. [...]
7 Keys to Building Your Brand Message
Great ideas and messages have these seven common traits. They are Short. Brevity breeds clarity. They are Simple. Make it meaningfully clear and easy to understand, remember and pass along. They are Surprising. Generate interest, excitement and buzz. They are Strong. Make your message have teeth - something you can [...]
The Message is the Message
Marshall McLuhan would be laughed at today if he would be so bold as to say his familiar quote, “the medium is the message.” He'd be laughed at because he'd be flat out wrong!Today, marketers still think too much about the medium - TV, the internet, email, direct mail etc. [...]
Brand Authenticity Rules
There is such a lack of credibility and trust in today's financial markets and institutions, political leadership and goods and services that all brands need to work toward regaining credibility and trust and leaving nothing to chance and not taking anything - relationships, people - for granted.In a word, brands [...]