Make Analytics Work
In this new era of accountability, meaningful analytics are vitally important to every brand's success. Some brands today spend hundreds of thousands to millions of dollars a year on marketing analytics programs but even with the best of intentions most do not get an appropriate payback.Either the analytics do not [...]
Relevancy – Golden Rule of Email Marketing
When I analyze successful marketing campaigns, relevance is major reason for success or failure.The Golden Rule in Life as in Marketing is, "Do unto others as you'd have them do unto you."Delivering your brand promise to the right person, with the right message, at the right time is critical in [...]
Marketing Black Friday Stupidity
As a marketer, I've never quite been able to get my head around Black Friday. This is supposedly the day that most retailers finally make it into the "black" or profitability. First of all, if you have a Brand - any Brand - that traditionally doesn't make a profit until [...]
Reheat Tasty Marketing Leftovers
Right after Labor Day, I started to work on my 2009 marketing plan for my business and while plans are still underway, I thought I'd offer you a few quick tips to enhance or kickoff your own planning. In fact, today is a great day because the traditional Thanksgiving Day [...]
Happy Thanksgiving
"Now...our God, we thank thee, and praise thy glorious name." (KJV) Chronicles 29:13May the grace and glory of the Lord be with you and your family on Thanksgiving and always!
Email Marketing Delivers $45.06 ROI
Email Marketing is still the King!According to the Direct Marketing Association's Power of Direct Economic Impact Study (October 2008), every dollar spent in email marketing delivers a $45.06 return on investment! And, every dollar spent on non email Internet marketing delivers $19.94! Here is a bit more detail and opinion [...]