BrandMill Wins First Place PRSA Award
A few weeks ago, at the Public Relations Society of America Renaissance Awards ceremony on Pittsburgh, our new Engagement Manager Amber Walker and I received a first place Renaissance award for ‘Best Press Kit’ - and placed third for ‘Best in Show’ - for Idlewild & SoakZone's 135th season opening. [...]
15 Marketing Lessons of St. Patrick's Day
As a 50 percenter of Irish blood and a serial marketing professional, I thought I'd offer you dear reader, my 15 Marketing Lessons of St. Patrick's Day to help you find your little pot 'o gold at the end of a rainbow! And, I'll offer them quickly because I shouldn't [...]
How to Build Trust in Brand You
Regardless of your political party affiliation or candidate preference for the USA Presidential election, I'm sure you'd agree that most voters will choose the man that they trust to be the best qualified and able to get the job done for the country. Trust is critical to brand success and [...]
How to Build Brand Likeability
There are quite a few marketing lessons you can learn from the USA Presidential election race.For example, how to improve your 'likeability' can get you elected and/or have someone repeatedly buy from you. Likeability is defined as, 'The property that makes a person or brand likeable, that allows them to [...]
Happy New Year
On behalf all of us at BrandMill, I wish you and your family a blessed New Year and offer you this Old Irish toast, 'May all that you wish for be the least you get and may the best times you've ever had be the worst you'll ever see! May [...]
Merry Christmas and Happy New Year
Today and every day, all of us at BrandMill wish you and your family and friends the peace and goodwill of this very special Christmas season. If you’re still looking for a last minute Christmas gift for someone, consider these suggestions from author Oren Arnold: To your enemy, forgiveness. To [...]